Are you searching for an alternate (or addition) to Google Analytics?
Do you could have considerations over privateness?
Are you searching for one thing less complicated?
Do you similar to making an attempt new instruments?
In that case, listed here are 10 instruments that provide a pleasant various.
They will not be as sturdy as Google Analytics, however typically you simply need one thing fast and simple. All of those instruments even have free trials and/or plans.
 1. Matomo
Screenshot from Matomo, June 2023Matomo, previously Piwik, enables you to import historic Google Analytics knowledge and serves as a full-service net analytics device.
This method gives you with heatmaps, A/B testing, funnels and objectives, session recordings, and plenty of different conversion optimization options.
It guarantees 100% knowledge possession and consumer privateness safety.
Customers can host Matomo on their very own servers in the event that they’re apprehensive about delicate knowledge, however the firm additionally gives cloud-based internet hosting on servers positioned in Europe.
At current, there are paid promoting integrations obtainable for Google Adverts, Microsoft Promoting, and Yandex Adverts. There are additionally no knowledge limits with Matomo.
There’s a free trial with costs for the on-premise internet hosting product beginning at $0 a month for lite use and $23 per 30 days for utilizing the cloud. Cloud use comes with e mail help.
With the on-premise plan, customers can select which options they need outdoors of the usual ones, which vary from $29/12 months for an exercise log to SAML integration for $579/12 months, and there are further sturdy paid help subscriptions.
2. Woopra
Screenshot from Woopra, June 2023Woopra is a device offering info for product, advertising, gross sales, and help groups, because it tracks customers all through their journey on the location.
It has distinctive customized monitoring capabilities and over 30+ integrations with merchandise reminiscent of Salesforce, Google Adverts, Zapier, Mailchimp, and extra.
It might additionally do real-time, on-the-fly issues like sending a message to a gross sales Slack channel proper when a brand new consumer indicators up.
There’s a free trial and a free plan with extra sturdy plans beginning at $999 a month.
You possibly can contact the corporate for a quote on an Enterprise answer.
3. GoSquared
Screenshot from GoSquared, June 2023GoSquared gives analytics and a reside chat to assist enhance gross sales. You possibly can examine the looking exercise that led a consumer to your web site, and, if they offer you their e mail handle, see extra of their social exercise.
Pricing begins at $9/month for a starter package deal restricted to 3 initiatives. Center-tier packages are $24/month for the Normal and $49/month for the Professional, with a Scale package deal being $99/month.
At the moment, new customers can obtain their free e book on the basics of net analytics.
GoSquared gives customers limitless staff sharing, e mail studies, limitless knowledge retention, UTM marketing campaign monitoring, and way more.
It has integrations with Salesforce, Slack, Zapier, Twitter, Shopify, and Squarespace, amongst different firms.
It additionally has a climate-conscious e mail advertising device that’s purported to cut back and offset your carbon footprint referred to as EcoSend – additionally obtainable with a free trial.
4. Huge Angle
Screenshot from Huge Angle, June 2023Huge Angle Analytics integrates with Wix, Ghost, Squarespace, WordPress, and extra.
The platform is private knowledge prepared – that means you may course of sure personal info with consumer consent.
Pricing entails three ranges: the Founder plan is €9.99 per 30 days, the Workforce plan is €29.99 per 30 days, and the Marketing strategy is €89.99 per 30 days.
Whereas there isn’t a let loose plan, the model is prepared to not cost sure organizations that advance social causes.
5. Mixpanel
Screenshot from Mixpanel, June 2023Mixpanel enables you to dive deep into your consumer’s conduct with reside updates, all with out utilizing any SQL.
Present integrations embody Braze, Convert, HubSpot, CallRail, and plenty of extra.
There’s a free Starter package deal, a Progress package deal beginning at $20/month, and an Enterprise package deal beginning at $833/month.
For eligible startups lower than 5 years previous, it gives as much as $50,000 in Mixpanel credit.
6. Heap
Screenshot from Heap, June 2023Heap reveals you each single motion by each consumer in your web site and advises on what may be improved upon.
There are over 100 integrations obtainable.
As extra of a product analytics device, Heap is designed to offer knowledge about merchandise and the way prospects work together with them.
There’s a free trial, a free plan, and Progress, Professional, and Premier plans which are customized priced.
7. StatCounter
Screenshot from StatCounter, June 2023StatCounter is an internet analytics device that may detect click on fraud for paid advertisements. It additionally notifies you when an vital customer returns to your web site.
With this device, you may watch the complete consumer journey and determine doable points with navigation, web site construction, and movement. It integrates with Google Adverts and tracks your touchdown web page conversion charges.
It gives a free trial with a Free plan, a Premium plan for $18/month, and a Premium Plus plan for $28/month.
8. Publytics
Screenshot from Publytics, June 2023Publytics payments itself because the analytics device for publishers, letting you simply monitor your editorial staff to see which authors/classes are your greatest performing.
Its servers are hosted in Finland and Germany and boast an analytics script that’s 45 instances lighter than Google’s.
Pricing begins at €5 per 30 days and is predicated on month-to-month web page views.
9. Clicky
Screenshot from Clicky, June 2023Clicky is a free net analytics platform providing a Professional model at $9.99 per 30 days, a Professional Plus model at $14.99 per 30 days, a Professional Platinum model at $19.99 per 30 days, and a Customized model that the corporate will quote for you.
It says its bot detection is one of the best within the enterprise and helps get rid of all of the referral spam that may clog up knowledge.
It additionally screens your web site and alerts you if it’s down. If you happen to like old-school instruments, this may be a winner for you.
Some premium options (heatmaps and uptime monitoring) aren’t obtainable to lower-level plans.
Clicky additionally gives white-label analytics.
10. Leadfeeder
Screenshot from Leadfeeder, June 2023Leadfeeder integrates your B2B advertising and gross sales knowledge, tells you what pages firms are , has a CRM, and might even e mail you when your dream firm visits your web site.
It appears like an incredible device to assist generate leads. It has reside webinars and plenty of downloadable guides and ebooks, which inform you the right way to maximize using its product.
There’s a free trial and even a free fundamental plan, with pricing for larger plans (for gross sales and advertising groups) beginning at $199 a month. The free plan solely retains per week’s value of knowledge, however the paid plan has no time restrict.
Notice: This product integrates with Google Analytics and makes use of that knowledge, so it’s not a alternative however an enhancement that may enable you to hone in on the specified knowledge you want.
You need to use plug-and-play connectors or use its API to entry LeadFeeder knowledge in instruments like Zapier, ZenDesk, Intercom, and Google Analytics.
The Takeaway
Google Analytics is highly effective, and that’s not up for debate – however what do it’s a must to lose by making an attempt one, or some, of those instruments out?
You may nonetheless want to make use of Google Analytics, however in case you don’t want all that energy, chances are you’ll simply discover one thing that saves time getting the precise knowledge you want.
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