Are you in search of another (or addition) to Google Analytics?
Do you could have issues over privateness?
Are you in search of one thing easier?
Do you similar to making an attempt new instruments?
If that’s the case, listed below are 10 instruments that supply a pleasant different.
They is probably not as sturdy as Google Analytics, however generally you simply need one thing fast and simple. All of those instruments even have free trials and/or plans.
 1. Matomo
Screenshot from Matomo, June 2023Matomo, previously Piwik, helps you to import historic Google Analytics knowledge and serves as a full-service net analytics software.
This method supplies you with heatmaps, A/B testing, funnels and objectives, session recordings, and lots of different conversion optimization options.
It guarantees 100% knowledge possession and consumer privateness safety.
Customers can host Matomo on their very own servers in the event that they’re fearful about delicate knowledge, however the firm additionally affords cloud-based internet hosting on servers situated in Europe.
At current, there are paid promoting integrations out there for Google Advertisements, Microsoft Promoting, and Yandex Advertisements. There are additionally no knowledge limits with Matomo.
There’s a free trial with costs for the on-premise internet hosting product beginning at $0 a month for lite use and $23 monthly for utilizing the cloud. Cloud use comes with e mail assist.
With the on-premise plan, customers can select which options they need exterior of the usual ones, which vary from $29/12 months for an exercise log to SAML integration for $579/12 months, and there are extra sturdy paid assist subscriptions.
2. Woopra
Screenshot from Woopra, June 2023Woopra is a software offering info for product, advertising and marketing, gross sales, and assist groups, because it tracks customers all through their journey on the location.
It has distinctive customized monitoring capabilities and over 30+ integrations with merchandise reminiscent of Salesforce, Google Advertisements, Zapier, Mailchimp, and extra.
It may possibly additionally do real-time, on-the-fly issues like sending a message to a gross sales Slack channel proper when a brand new consumer indicators up.
There’s a free trial and a free plan with extra sturdy plans beginning at $999 a month.
You possibly can contact the corporate for a quote on an Enterprise resolution.
3. GoSquared
Screenshot from GoSquared, June 2023GoSquared supplies analytics and a reside chat to assist increase gross sales. You possibly can verify the looking exercise that led a consumer to your web site, and, if they provide you their e mail handle, see extra of their social exercise.
Pricing begins at $9/month for a starter bundle restricted to a few tasks. Center-tier packages are $24/month for the Normal and $49/month for the Professional, with a Scale bundle being $99/month.
Presently, new customers can obtain their free e book on the basics of net analytics.
GoSquared affords customers limitless workforce sharing, e mail stories, limitless knowledge retention, UTM marketing campaign monitoring, and rather more.
It has integrations with Salesforce, Slack, Zapier, Twitter, Shopify, and Squarespace, amongst different firms.
It additionally has a climate-conscious e mail advertising and marketing software that’s purported to cut back and offset your carbon footprint known as EcoSend – additionally out there with a free trial.
4. Huge Angle
Screenshot from Huge Angle, June 2023Huge Angle Analytics integrates with Wix, Ghost, Squarespace, WordPress, and extra.
The platform is private knowledge prepared – that means you may course of sure personal info with consumer consent.
Pricing entails three ranges: the Founder plan is €9.99 monthly, the Workforce plan is €29.99 monthly, and the Marketing strategy is €89.99 monthly.
Whereas there isn’t a let loose plan, the model is prepared to not cost sure organizations that advance social causes.
5. Mixpanel
Screenshot from Mixpanel, June 2023Mixpanel helps you to dive deep into your consumer’s conduct with reside updates, all with out utilizing any SQL.
Present integrations embrace Braze, Convert, HubSpot, CallRail, and lots of extra.
There’s a free Starter bundle, a Progress bundle beginning at $20/month, and an Enterprise bundle beginning at $833/month.
For eligible startups lower than 5 years outdated, it affords as much as $50,000 in Mixpanel credit.
6. Heap
Screenshot from Heap, June 2023Heap exhibits you each single motion by each consumer in your web site and advises on what may be improved upon.
There are over 100 integrations out there.
As extra of a product analytics software, Heap is designed to present knowledge about merchandise and the way clients work together with them.
There’s a free trial, a free plan, and Progress, Professional, and Premier plans which are customized priced.
7. StatCounter
Screenshot from StatCounter, June 2023StatCounter is an internet analytics software that may detect click on fraud for paid advertisements. It additionally notifies you when an essential customer returns to your web site.
With this software, you may watch your complete consumer journey and determine potential points with navigation, web site construction, and move. It integrates with Google Advertisements and tracks your touchdown web page conversion charges.
It affords a free trial with a Free plan, a Premium plan for $18/month, and a Premium Plus plan for $28/month.
8. Publytics
Screenshot from Publytics, June 2023Publytics payments itself because the analytics software for publishers, letting you simply monitor your editorial workforce to see which authors/classes are your finest performing.
Its servers are hosted in Finland and Germany and boast an analytics script that’s 45 instances lighter than Google’s.
Pricing begins at €5 monthly and relies on month-to-month web page views.
9. Clicky
Screenshot from Clicky, June 2023Clicky is a free net analytics platform providing a Professional model at $9.99 monthly, a Professional Plus model at $14.99 monthly, a Professional Platinum model at $19.99 monthly, and a Customized model that the corporate will quote for you.
It says its bot detection is the most effective within the enterprise and helps get rid of all of the referral spam that may clog up knowledge.
It additionally screens your web site and alerts you if it’s down. When you like old-school instruments, this is perhaps a winner for you.
Some premium options (heatmaps and uptime monitoring) are usually not out there to lower-level plans.
Clicky additionally affords white-label analytics.
10. Leadfeeder
Screenshot from Leadfeeder, June 2023Leadfeeder integrates your B2B advertising and marketing and gross sales knowledge, tells you what pages firms are , has a CRM, and might even e mail you when your dream firm visits your web site.
It seems like an amazing software to assist generate leads. It has reside webinars and lots of downloadable guides and ebooks, which let you know how one can maximize using its product.
There’s a free trial and even a free fundamental plan, with pricing for greater plans (for gross sales and advertising and marketing groups) beginning at $199 a month. The free plan solely retains every week’s price of information, however the paid plan has no time restrict.
Be aware: This product integrates with Google Analytics and makes use of that knowledge, so it’s not a alternative however an enhancement that may aid you hone in on the specified knowledge you want.
You need to use plug-and-play connectors or use its API to entry LeadFeeder knowledge in instruments like Zapier, ZenDesk, Intercom, and Google Analytics.
The Takeaway
Google Analytics is highly effective, and that’s not up for debate – however what do you need to lose by making an attempt one, or some, of those instruments out?
You would possibly nonetheless want to make use of Google Analytics, however for those who don’t want all that energy, chances are you’ll simply discover one thing that saves time getting the precise knowledge you want.
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