This isn’t one other run-of-the-mill roundup of the “finest” website positioning podcasts on the market. I polled Twitter, then trawled by way of the suggestions to search out high quality ones which are nonetheless producing common episodes.
From broader discussions on website positioning to extra technical deep dives, these 15 podcasts are perfect for each sort of marketer. So hear carefully, and vote in your favorites.
Loading …1. The Authority Hacker Podcast
Hosts: Gael Breton, Mark Webster
Subjects: website positioning, advertising and marketing, content material advertising and marketing
Frequency: Weekly
Avg. episode time: 60 minutes
Web site: Authority Hacker
Pay attention on: Spotify, Soundcloud, Apple Podcasts, Stitcher
This well-loved podcast is equal components informal and informative. Gael Breton and Mark Webster make a convivial pair, and focus on all issues website positioning in between witty banter.
Other than masking Google updates, Gael and Mark deal with website positioning questions and share their experiences working authority web sites and blogs—together with how they constructed and offered one in every of their web sites for a six-figure sum.
2. Search Off the Report
Host: Google’s Search Relations Staff
Subjects: website positioning, tech website positioning
Frequency: Weekly
Avg. episode time: 25 minutes
Web site: Search Off the Report, Twitter
Pay attention on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the Report
Curious concerning the interior workings of Google Search? Go behind the scenes with Search Off the Report.
Episodes heart on launches, Google Search Console characteristic prioritizations, and initiatives that Google Search groups are engaged on—whereas often veering into technical territory with discussions on JavaScript and extra.
To additional your studying, transcripts are shared on the official web site.
3. The Recipe for website positioning Success
Host: Kate Toon
Subjects: website positioning, social media, content material advertising and marketing
Frequency: Each two weeks
Avg. episode time: 35 minutes
Web site: The Recipe for website positioning Success
Pay attention on: Spotify, Apple Podcasts, Stitcher
Right here’s an website positioning podcast with a distinction: Kate Toon labels every episode “beginner” or “techie,” making it straightforward to tailor your studying.
We additionally like the brand new “toon tip” episodes, which provide a condensed overview of subjects like Core Net Vitals and Google updates in underneath 20 minutes.
Previous visitors embrace Rand Fishkin and Barry Schwartz—so that you’re assured to study one thing new each time.
4. website positioning 101
Hosts: Ross Dunn, Scott Van Achte
Subjects: website positioning, paid search
Frequency: Each three weeks
Avg. episode time: 30 minutes
Web site: website positioning 101
Pay attention on: Spotify, Apple Podcasts, Soundcloud, Stitcher, iHeartRadio
website positioning 101 covers the most recent in Google updates and website positioning information—making it appropriate for entrepreneurs of all ranges.
Hosts Ross Dunn and John Carcutt beforehand led the podcast for over 11 years till John’s passing in 2021. Whereas he left large sneakers to fill, Scott Van Achte—a senior website positioning at Stepforth Net Advertising—is a superb co-host too.
5. Voices of Search
Host: Benjamin Shapiro
Subjects: website positioning, tech website positioning, content material advertising and marketing
Frequency: Each different day
Avg. episode time: 20 minutes
Web site: Voices of Search
Pay attention on: Spotify, Apple Podcasts, Google Podcasts
In search of succinct website positioning ideas however quick on time to trawl the online? Flip to Voices of Search.
This podcast focuses on website positioning and content material advertising and marketing, with near-daily episodes spanning 10–20 minutes. Given the low dedication required per sitting, it’s far simpler to hear attentively as host Benjamin Shapiro tackles all of the helpful stuff, such as:
- Optimizing how-to content material.
- Figuring out the perfect content material codecs in your viewers.
- Cellular website positioning modifications.
- How social media impacts website positioning.
I like how clear-cut the conversations are. Notable visitors embrace Dmitry Dragilev, founding father of JustReachOut.io, and Invoice King, founder and host of GTO Podcast (a present for progress entrepreneurs).
6. The Search Engine Journal Present
Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Subjects: website positioning, paid search, social media, entrepreneurship, content material advertising and marketing
Frequency: Each two weeks
Avg. episode time: 40 minutes
Web site: The Search Engine Journal Present
Pay attention on: Spotify, Apple Podcasts
Previously generally known as Advertising Nerds—and, later, Search Engine Nerds—this twice-monthly present has advanced since its launch in 2014 to develop into a go-to for website positioning professionals. And for good purpose too, given the caliber of visitors who’ve graced the podcast. These embrace Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc., Canada’s Matt McGowen.
Along with roping in website positioning specialists to debate trending subjects, akin to futureproofing your website positioning practices, the hosts run occasional giveaways and contests.
We reckon this present is finest suited to seasoned SEOs. The conversations can get a bit technical, as within the case of this episode on enterprise web site crawl administration.
7. Crawling Mondays
Host: Aleyda Solis
Subjects: website positioning, tech website positioning, hyperlink constructing
Frequency: Month-to-month
Avg. episode time: 25 minutes
Web site: AleydaSolis.com
Pay attention on: Spotify, Google Podcasts, Apple Podcasts, Anchor, YouTube
This YouTube-to-podcast present is hosted by Aleyda Solis, whose robust following on Twitter speaks of her expertise.
Other than being the founding father of digital advertising and marketing consultancy Orainti and distant work platform Remoters, Aleyda dedicates her time to creating Crawling Mondays a podcast value your whereas.
Whereas episodes are rare, there’s lots so that you can dig into: website positioning opinions, interviews, and associated information. There are additionally how-to tips about constructing a profitable website positioning technique, doing native website positioning, and venture administration for companies.
I notably like the standard of visitors who’ve come on the present, together with Lisa Paasche, Areej AbuAli, and Marie Haynes. Right here’s one that includes our very personal Patrick Stox:
8. Search with Candour
Host: Jack Chambers-Ward
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: Search with Candour
Pay attention on: Spotify, Apple Podcasts, Google Podcasts, Pocket Casts, Stitcher
On this podcast by digital company Candour, in-house website positioning specialist Jack Chambers-Ward covers technical and basic website positioning subjects so you’ll be able to deepen your experience within the area.
There’s a little bit of every thing—from a dialogue on SGE and the way forward for SERPs to a enjoyable crossover with The website positioning Mindset podcast on dealing with nervousness at conferences.
9. The website positioning Mindset
Hosts: Sarah McDowell, Tazmin Suleman
Frequency: Weekly
Avg. episode time: 40 minutes
Web site: The website positioning Mindset
Pay attention on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts
This present isn’t about website positioning—not likely, anyway. Hosts Sarah McDowell and Tazmin Suleman mix their mindset teaching and website positioning expertise to discover tips about constructing confidence and optimizing your website positioning profession, though we reckon a lot of their insights will be utilized throughout different roles and industries.
Often, different specialists weigh in—from scaling your website positioning expertise with Previsible’s Jordan Koene to stepping outdoors your consolation zone with B-Digital’s Rejoice Ojiaku.
Right here’s one in every of my favourite episodes:
10. Adventures in Native Advertising
Host: Claire Carlile Rees
Frequency: Month-to-month
Avg. episode time: 50 minutes
Web site: Adventures in Native Advertising
Pay attention on: Spotify, Apple Podcasts, Google Podcasts
What does it take to execute native website positioning successfully and outrank your competitors?
Let BrightLocal’s Claire Carlile Rees present you. After a yearlong hiatus, the podcast returned in June 2023 and has stored us listening with a eager ear. Entrepreneurs like Levi Williams-Clucas and Andi Jarvis have guest-starred to debate:
There’s additionally a enjoyable phase known as Room 404, during which visitors share their greatest advertising and marketing pet peeves.
11. The SaaS website positioning Present
Host: George Chasiotis
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: The SaaS website positioning present
Pay attention on: Spotify, Apple Podcasts, YouTube
This Ahrefs-sponsored podcast by advertising and marketing company Minuttia options a number of the high minds within the SaaS business, and George Chasiotis is aware of simply the correct inquiries to ask.
Whether or not a dialogue on technical website positioning with UpWork’s Brian Shumway or a case examine on HubSpot’s website positioning technique with Bianca Anderson, you’re sure to go away every episode feeling a bit smarter.
12. The website positioning Rant
Host: Mordy Oberstein
Frequency: Month-to-month
Avg. episode time: 28 minutes
Web site: The website positioning Rant
Pay attention on: Spotify, Apple Podcasts, Soundcloud
Mordy Oberstein isn’t only a well-known title within the area. He heads website positioning branding at Wix and co-hosts different widespread podcasts, together with Fringe of the Net with Erin Sparks.
The website positioning Rant is his solo venture during which main search entrepreneurs share their unfiltered insights on being an LGBTQ+ ally in website positioning, programmatic website positioning for content material era, and extra.
13. The SERP’s Up
Hosts: Mordy Oberstein, Crystal Carter
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: The SERP’s Up by Wix
Pay attention on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Stitcher
Yep, it’s Mordy once more! On this podcast by Wix, the seasoned host is joined by his colleague Crystal Carter (aka Wix’s communications head).
Collectively, they strike a enjoyable and well-paced stability that’s straightforward for each entry-level and seasoned entrepreneurs to comply with alongside.
I notably just like the breadth and depth of subjects coated; assume Google updates and worldwide website positioning to discussions on constructing a sound content material technique and utilizing website positioning for lead era.
14. Rankable by iPullRank
Host: Garrett Sussman
Subjects: website positioning, technical website positioning, content material advertising and marketing
Frequency: Weekly
Avg. episode time: 35 minutes
Web site: Rankable by iPullRank
Pay attention on: Spotify, Apple Podcasts, Google Podcasts, YouTube
For some light-hearted listening, this weekly podcast has all of it: discussions on Google updates and AI, a macro take a look at the state of website positioning, and extra technical deep dives like engaged on JavaScript website positioning bugs with Jamie Indigo.
iPullRank’s Garrett Sussman is an animated host. His informal conversations with visitors, together with Jeremy Moser and Lyndon Nelson-Allen, are by no means in need of insightful.
15. The website positioning Dash
Host: Adam Gent
Subjects: website positioning, technical website positioning, product advertising and marketing
Frequency: Month-to-month
Avg. episode time: 60 minutes
Web site: The website positioning Dash
Pay attention on: Apple
The website positioning Dash started as a e-newsletter (and when you haven’t subscribed to it, I extremely suggest you do!) earlier than Adam Gent launched the offshoot podcast. In every episode, he chats with SEOs who work in product and engineering groups on the likes of Searchmetrics, Certainly, and Zoopla.
Whereas the podcast is scrappier when it comes to manufacturing worth—no opening credit or background music, for example—the fledgling sequence already exhibits promise.
Remaining ideas
For those who’ve by no means been an excellent podcast listener, listed here are some ideas: learn the synopsis earlier than committing to an episode, and save your favorites to be able to simply return to them.
Did I miss any out? Share your ideas with me on Twitter.
