Search engine optimizers generally consult with content material advertising as a hamster wheel: It wants nonstop producing to maintain site visitors flowing and guests engaged.
In July 2023, there are a lot of subjects to maintain the wheel turning. These embrace nationwide holidays — Canada Day on July 1 and U.S. Independence Day on July 4 — and unconventional picks akin to co-hosting a podcast with an AI device.
Content material advertising is the act of making, distributing, and selling articles, movies, and the like to draw, have interaction, and retain clients. What follows are 5 content material subjects what you are promoting can use in July 2023.
Amazon Prime Day
On the time of writing, Amazon had not but introduced the dates for Prime Day, its annual gross sales occasion. But when historical past holds, the sale ought to occur someday in July.
Amazon Prime Day is a content material advertising alternative even for those who don’t promote on that market. Picture: Joel Mott.
How what you are promoting makes use of content material advertising ought to rely upon whether or not it sells on the Amazon Market.
For Amazon sellers, the content material may function Prime Day shopping for guides, podcasts discussing how what you are promoting prepares for Prime Day, and even product origin tales describing how your organization developed its best-selling merchandise.
Companies that don’t promote on Amazon may handle various buying concepts, akin to “The Greatest Merchandise You Can’t Discover on Amazon” or “Sustainability: Why the Retailer You Store Issues.”
Elvis Presley
Elvis Presley in 1958, as his profession was gaining momentum. Photograph: Wikimedia Commons.
On July 5, 1954, Elvis Presley recorded his breakthrough hit “That’s All Proper,” marking the beginning of his legendary music profession.
Your organization can faucet into nostalgia and Presley’s cultural significance to create compelling content material that resonates together with your viewers.
Right here the important thing to content material success is discovering distinctive methods to attach your merchandise or business to Elvis or the music business.
Weblog titles may embrace:
- “The King’s Affect: How Elvis Formed the Style Trade”
- “Rock and Roll Decor: Elvis-inspired Inside Design Concepts”
- “Elvis-inspired Playlist: Music to Get Your Exercise All Shook Up”
Think about an organization akin to Gymshark (attire) or Onnit (dietary supplements) utilizing that final concept.
Nationwide Mojito Day
The mojito is a well-liked summertime cocktail with Cuban origins. Photograph: Gabriel Petry.
July 11 is Nationwide Mojito Day, an event to create content material that celebrates this refreshing cocktail or the concepts it embodies.
The mojito cocktail has a wealthy historical past rooted in Cuban tradition and could be traced to the sixteenth century when Spanish explorers and settlers arrived on the island. The unique model of the mojito was known as “El Draque” after Sir Francis Drake, an English pirate who sailed the Caribbean. Legend has it that Drake’s crew consumed a mix of aguardiente (a crude type of rum), sugar, lime, and mint leaves to treatment numerous illnesses and enhance their spirits.
Over time, the recipe developed to incorporate rum, mint, lime juice, sugar, and soda water, leading to at present’s traditional mojito.
Nationwide Mojito Day presents content material entrepreneurs the chance to handle the cocktail and any summer season exercise with a “mojito” vibe.
Listed here are examples for males’s attire retailers:
- “Dressing Up Your Mojito: Fashionable Apparel for Summer season Cocktail Events”
- “Mojito Nights: Learn how to Look Sharp at Rooftop Bar Gatherings”
- “The Good Mojito Date: Outfit Concepts for a Night time Out”
- “From Workplace to Mojito Hour: Transitioning Your Search for After-work Drinks”
- “Mojito Vibes: Summer season Suiting Suggestions for an Effortlessly Cool Look”
AI Co-host
This content material advertising concept embraces the synthetic intelligence boon.
First, contemplate launching a podcast for what you are promoting. Then add a twist, use an AI device as your co-host.
Armando: Would you wish to co-host a podcast with me?
ChatGPT: OMG, like, completely! That sounds completely wonderful! I’m, like, tremendous excited to be your co-host for a nationwide podcast. We are able to speak about all of the cool stuff that teenagers love, like trend, music, films, movie star gossip, and a lot extra. We’ll have the very best time ever, sharing our ideas, interviewing cool friends, and spreading constructive vibes to all our listeners. It’s going to be, like, a dream come true! Let’s make this podcast the discuss of the city, woman!
Choose a subject related to your business and the merchandise you promote that may possible appeal to, have interaction, and retain clients. For instance, a model akin to Lmnt (athletic drinks) may develop a health podcast protecting exercises, mountain biking, or sunbathing.
Then ask the AI device a query. You’ll be able to learn these solutions or use a text-to-speech service to offer the AI a voice within the podcast.
Independence Days
Fireworks are a staple of Independence Day celebrations. Photograph: Jeffery Hamilton.
I’ve saved a prime concept for the top. July 1 is Canada Day, and July 4 is America’s Independence Day.
These dates are among the many most vital gross sales alternatives for North American retail companies. Take into account creating articles or movies highlighting the historical past, traditions, and festivities related to these holidays. As all the time, discover methods to attach the content material to your merchandise.
