As Google continues the countdown to deprecate Common Analytics properties in lower than 24 hours on July 1, Google Analytics customers have little hope that there shall be a reprieve.
For these hoping that Google will maybe prolong the deadline to change to GA4, (it is 2 days from now!) they don’t seem to be. https://t.co/RzBntq1Ea2
— Dr. Marie Haynes🌱 (@Marie_Haynes) June 28, 2023
Fortuitously, there’s a new solution to get to know your new GA4 property and discover your analytics information: ChatGPT plugins.
ChatGPT Plugin For Google Analytics 4
Whereas looking for Google within the ChatGPT plugin retailer, I discovered a plugin that will interface with GA4.
Screenshot from ChatGPT, June 2023The Avian plugin connects to analytics information from Google Analytics, Google Advertisements, Fb Advertisements, Instagram Insights, and different digital advertising and marketing platforms. It permits customers to retrieve, analyze, and work together instantly with their promoting and analytics information by way of a ChatGPT.
In accordance with Kyle Dayne, Founder, and CEO of Avian.io,
The Avian plugin permits small companies to achieve insights into their GA4 reporting with out having to have enterprise-level information analysts to arrange their dashboards on Google Analytics 4.
It reduces the technical experience required to successfully use GA4 by permitting ChatGPT to do the onerous work for the person.
How To Join GA4 To ChatGPT
To get began, you’ll need a ChatGPT Plus account and an account with Avian.io (free for 14 days) to make use of the plugin to attach ChatGPT along with your web site and social analytics information.
If you set up the plugin, you’ll be prompted to create one and authorize it along with your ChatGPT account.
Screenshot from Avian.io, June 2023When you’ve created your account and related your GA4 property to it, you can begin asking questions, like what does the plugin do?
Screenshot from ChatGPT, June 2023Questions To Ask GA4 With The ChatGPT Plugin
From right here, you may ask questions on customer demographics, site visitors acquisition, engagement, conversions, ecommerce purchases, and different information yow will discover in Google Analytics studies.
Screenshot from ChatGPT, June 2023Consider it like conversing with an assistant wanting into your GA4 information with you, serving to you get the solutions you want about your web site guests with out looking out by way of the brand new person interface for the report or beginning a brand new exploration.
How Builders Work Behind The Scenes To Enhance ChatGPT Plugins
One of many issues that basically impressed me was the enhancements I noticed from in the future to the following. Whereas testing this plugin with my GA4 information, I requested it to mix completely different metrics and dimensions.
At first, the plugin had a little bit of problem.
Screenshot from ChatGPT, June 2023Right here’s what occurred behind the scenes. The plugin developer acquired a notification that my question brought about an error, permitting them to look into the problem.
The next day, I acquired the reply I needed for my analytics question, combining my customer’s location with their engagement and site visitors sources.
Screenshot from ChatGPT, June 2023It was an incredible perception into how third-party builders work with OpenAI instruments to enhance their plugins’ output whereas within the beta/experimental stage.
This must also be an necessary reminder to not share confidential, private, or in any other case delicate information with ChatGPT and its plugins. Persons are monitoring your enter.
AI-Powered Help For The New Google Analytics
Because the deadline for deprecating UA properties looms, Google Analytics customers could really feel uneasy about switching to GA4. Nonetheless, there’s a glimmer of hope within the type of ChatGPT plugins.
By leveraging the facility of ChatGPT plugins, customers can retrieve, analyze, and work together instantly with their promoting and analytics information with out requiring intensive technical experience.
Whereas the responses could not all the time be flawless, the ChatGPT plugin simplifies acquiring data from a number of analytics sources. It could actually function a useful assistant, aiding customers in navigating their GA4 information.
In a time of transition and uncertainty, the ChatGPT plugin for Google Analytics provides a useful software to achieve insights and make knowledgeable selections about web site and advertising and marketing methods.
As extra plugins are added each day, there’ll undoubtedly be additional developments for individuals who need to modify to the evolving analytics panorama and totally make the most of GA4 by way of ChatGPT.
Featured picture: BigTunaOnline/Shutterstock
