Posted by Tom Grinsted, Group Product Supervisor, Google Play
Right here at Google Play, our mission is to help builders with the instruments and alternatives it’s essential attain billions of individuals all over the world. At this yr’s Google I/O, we introduced new instruments, options, and updates to assist your small business thrive. In case you missed this yr’s occasion, try our recap video under, or learn on for our high 3 bulletins from I/O.
#1: New customized retailer itemizing options
We’ve made three large updates to customized retailer listings, supplying you with extra methods to ship customized content material to a wider viewers.
- Re-engage lapsed customers by exhibiting them why they need to give your app or sport one other probability with inactive consumer customized retailer listings
- Create a seamless advertising funnel to extend conversions by directing customers to particular customized retailer listings in your Google Adverts App marketing campaign advert teams
- Mange extra listings sooner and simpler with Retailer Itemizing Teams which permit you create a base itemizing, then modify particular components for various audiences
#2: Generative AI and machine studying for retailer listings
Draft higher content material with much less effort with our new experimental built-in AI helper. For instance, in the event you’re writing a list in English, now you can enter prompts like your meant viewers and theme and it’ll generate a draft you possibly can edit, discard, or use.
#3: Worth experiments
Lastly, we launched worth experiments for in-app merchandise, which lets you A/B check worth factors to higher attain each new and present patrons. You’ll be able to arrange experiments in minutes in Play Console, testing the worth sensitivity of patrons for chosen in-app merchandise throughout totally different markets. Higher perceive purchaser conduct with added help for key monetization metrics corresponding to income uplift, income derived from new installers, purchaser ratio, and orders, supplying you with statistical confidence in your selections.
In case you’re unsure the place to begin, head over to strategic steerage in Play Console for a holistic view of your monetization information and influential efficiency metrics. Our new pricing options allow you to establish alternatives for development that can assist you successfully generate income whereas uncovering alternatives for purchaser conversion.
Study extra about how one can make the most of worth experiments right here.
And that is our high 3 Google Play bulletins from Google I/O 2023, however we launched a lot extra that can assist you develop with us – try this weblog submit for extra.
