Do you know that Google explicitly provides guide penalties to web sites for having skinny content material?
Skinny Content material Penalty:
A enterprise proprietor just lately reached out to us by way of the Native Search Discussion board and advised us about one thing wild that occurred to his web site. He logged into Google Search Console and noticed a giant pink warning label that acknowledged Google has administered a guide motion web site penalty for “skinny content material with little or no added worth.”
Location Pages:
This explicit web site had over 3,000 areas and corresponding pages on their web site. The enterprise proprietor spent a substantial amount of cash having totally different content material written for every web page by actual people! Due to the sheer quantity of pages they’d, Google determined that the content material was too skinny, and utilized a guide motion penalty.
The loopy half is that the wording on all of the pages was really totally different. However merely rewording comparable content material, particularly when you may have 1000’s of pages, isn’t sufficient to please Google. Rewording pink to “maroon” or blue to “navy” isn’t what Google is speaking about when it says “distinctive content material.” Google means the identical info is on the web page, regardless of how it’s worded. So what’s the BIG takeaway? Distinctive isn’t the identical factor as “not-thin.”
Tip: Making Service Space Pages Distinctive:
When creating service space pages, one of many issues you are able to do to make them distinctive, and helpful to people, is to embed opinions from clients in that precise space. Pull up your corporation profile on a listing website comparable to Yelp or HomeStars and seek for town you need opinions from. Embed any opinions from that space on the service space web page.
TLDR:
- Having 1000’s of service space or location pages will improve the prospect of getting a guide penalty.
- Be certain location pages have distinctive content material, not the identical content material with town title modified.
- Discovering synonyms for phrases doesn’t make it “distinctive content material.”