The Advantages for website positioning and Customers


A sitemap is a vital web site element for each customers and search engines like google and yahoo.

It helps them uncover your web site’s pages.

Whereas it’s essential to cater to search engines like google and yahoo particularly with an extensible markup language (XML) sitemap, it is also essential to maintain your web site organized for customers, too.

That is the place an HTML sitemap is available in.

What Is an HTML Sitemap?

A hypertext markup language (HTML) sitemap is a straightforward webpage that lists the pages in your web site.

It seems to be like this:

example of a hypertext markup language (HTML) sitemap

Consider it because the desk of contents in a e book, the place you could find an inventory of chapters and subchapters. 

An HTML sitemap equally shows your web site’s principal pages and subpages. Making it tremendous straightforward for customers to search out what they’re in search of.

Ideally, customers ought to have the ability to discover the content material they want via your navigation menu. Nonetheless, it helps to arrange your HTML sitemap as if it is a listing to your web site.

HTML Sitemap vs. XML Sitemap: What is the Distinction?

There are two principal varieties of sitemaps:

  • HTML sitemap: This sitemap is introduced in a user-friendly, clickable format and permits guests to navigate your web site
  • XML sitemap: That is written in a format designed for search engines like google and yahoo like Google
infographic showing the difference between XML sitemap and HTML sitemap

The important thing distinction between the 2: 

An HTML sitemap focuses on making the web site extra user-friendly for people, whereas an XML sitemap is created solely for search engine spiders (additionally known as crawlers and bots).

They use the XML sitemap to crawl and index your web site. Which is essential if you wish to rank in search engines like google and yahoo and get extra site visitors.

Advantages of an HTML Sitemap

Provided that search engines like google and yahoo can use XML sitemaps for crawling, you may surprise why it is best to hassle with an HTML sitemap.

Rating in search engines like google and yahoo is all about optimizing for crawlers, proper?

Not fairly. Don’t overlook that search engines like google and yahoo additionally consider person expertise when rating web sites. 

By creating an HTML sitemap in your web site, you make your web site extra user-friendly to create a constructive person expertise. Which improves your possibilities of rating larger.

Apart from making your web site extra user-friendly, an HTML sitemap gives these advantages:

  • Organizes giant web sites: An HTML sitemap basically serves as a listing for webpages, permitting web site homeowners to arrange their giant and complicated web sites
  • Makes it simpler for search engines like google and yahoo to search out your pages: A well-organized HTML sitemap can assist search engines like google and yahoo discover your content material rapidly and simply. To allow them to crawl it.
  • Creates inner hyperlinks: Your HTML sitemap additionally permits you to add inner hyperlinks to your pages, that are crucial for website positioning
  • Improves web site navigation: Having an HTML sitemap improves your web site’s general navigation. By itemizing all of your pages on a single web page. So customers can discover what they want simply.

TipAttempt Semrush at no cost to leverage instruments and information that will help you rank larger in Google. 

Methods to Create an HTML Sitemap

There are two methods to create an HTML sitemap:

  1. Utilizing plugins—for those who use a content material administration system (CMS)
  2. Making a sitemap manually

Let’s undergo each.

Utilizing Plugins with Your CMS

In case your web site is constructed on a CMS like WordPress, you should use plugins that generate an HTML sitemap for you mechanically.

We suggest the Easy Sitemap plugin for this.

To make use of a plugin, it’s essential to set up it in your WordPress CMS. 

As soon as it’s put in, create a brand new web page. 

create a new page in Simple Sitemap plugin

Give your web page the title “Sitemap.” Then, click on the plus icon to insert a brand new block. 

screenshot of a page with “Sitemap” title and adding a new block by clicking the plus icon

Within the dialog field that seems, choose “Browse all” after which scroll down till you see the Easy Sitemap part. 

Subsequent, click on on the icon for the “Easy Sitemap Group.” This motion will set off the plugin to mechanically generate a sitemap to your web site.

clicking "Simple Sitemap Group" automatically generates a sitemap for your website

Lastly, save the web page.

You’ll be able to then publish the sitemap web page and hyperlink to it from the footer part of your homepage.

Don’t use WordPress?

There are plugins for different CMSs, too. 

In case your web site is on Joomla, you should use JSitemap. If it’s on Drupal, you should use the Sitemap module.

Making a Sitemap Manually

In case your web site is smaller (100 pages or fewer), you too can create your sitemap manually. 

To begin, make an inventory of all of the pages in your web site. Then, hand this checklist over to your developer. Who will create a regular HTML web page, itemizing all of your pages with hyperlinks to them.

Making a sitemap manually permits for full management over the construction and design. 

Nonetheless, it requires handbook updates at any time when there are adjustments to your web site’s pages.

HTML Sitemap Examples

Want some inspiration for designing your HTML sitemap?

Let’s take a look at how well-known manufacturers have designed theirs. 

Right here’s what H&M Group’s HTML sitemap seems to be like:

H&M Group’s HTML sitemap

It’s a traditional HTML web page itemizing out all of the pages. And their hierarchical place within the web site’s construction.

And right here’s how Goal has designed their HTML sitemap for his or her job portal:

Target’s HTML sitemap

It’s a easy HTML web page damaged into three sections.

The subsequent instance is from Customary Chartered:

Standard Chartered’s HTML sitemap

This sitemap has a number of sections. 

Every part has subsections that checklist the completely different services and products the financial institution provides. 

This sitemap additionally consists of hyperlinks to different essential pages like “World profession alternatives,” “About Customary Chartered,” and “Media contacts.”

Get Insights Into Your Web site’s website positioning

Making a sitemap is only one solution to optimize your web site for search engines like google and yahoo and customers.

However if you need your web site to be much more optimized, it’s essential to care for issues like bettering web site pace, creating a strong web site structure, and utilizing on-page website positioning.

And guarantee there are not any technical points current.

When you’re a Semrush person, you should use the Web site Audit instrument to search out any points hindering your website positioning efficiency.

Configure a venture within the instrument to run your first audit.

As soon as all the pieces is ready up the best way you need, click on “Begin Web site Audit.”

Site Audit Settings page in the Site Audit tool

When it’s full, navigate to the “Points” tab. 

“Issues” tab in the Site Audit tool

You’ll see “Errors,” “Warnings,” and “Notices” detected in your web site.

“Errors” page in the Site Audit tool

Click on “Why and find out how to repair it” to be taught extra about what a specific concern is, the way it impacts your website positioning, and how one can repair the problem.

“Why and how to fix it” section

Resolve every concern to enhance your web site’s website positioning well being and assist it rank larger in search outcomes.

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