Skinny Content material Shock: Google Can Challenge Guide Penalties for Service Space Pages

Do you know that Google explicitly offers handbook penalties to web sites for having skinny content material?

Skinny Content material Penalty: 

A enterprise proprietor just lately reached out to us through the Native Search Discussion board and instructed us about one thing wild that occurred to his web site.  He logged into Google Search Console and noticed an enormous crimson warning label that said Google has administered a handbook motion web site penalty for  “skinny content material with little or no added worth.”

Location Pages:

This specific web site had over 3,000 places and corresponding pages on their web site. The enterprise proprietor spent quite a lot of cash having completely different content material written for every web page by actual people!  Due to the sheer quantity of pages they’d, Google determined that the content material was too skinny, and utilized a handbook motion penalty. 

The loopy half is that the wording on all of the pages was truly completely different. However merely rewording related content material, particularly when you might have 1000’s of pages, isn’t sufficient to please Google.  Rewording crimson to “maroon” or blue to “navy” will not be what Google is speaking about when it says “distinctive content material.”  Google means the identical data is on the web page, regardless of how it’s worded.  So what’s the BIG takeaway? Distinctive will not be the identical factor as “not-thin.”  

Tip: Making Service Space Pages Distinctive: 

When creating service space pages, one of many issues you are able to do to make them distinctive, and helpful to people, is to embed critiques from prospects in that precise space. Pull up your corporation profile on a listing website corresponding to Yelp or HomeStars and seek for town you need critiques from. Embed any critiques from that space on the service space web page. 

TLDR:

• Having 1000’s of service space or location pages will enhance the prospect of getting a handbook penalty.  
• Be sure that location pages have distinctive content material, not the identical content material with town identify modified.  
• Discovering synonyms for phrases doesn’t make it “distinctive content material.”