The vast majority of entrepreneurs are nonetheless ready to make use of their Common Analytics accounts as typical.
Regardless of warning advertisers that the device would get replaced by Google Analytics 4 on July 1, UA continues to be processing knowledge as typical for most individuals.
Why we care. Entrepreneurs have been reluctant to make the change from UA to GA4, regardless of Google insisting it was imposing the migration. Though the business was given greater than a yr’s discover, many weren’t ready for the sundown deadline and have been struggling to know the best way to navigate GA4. With that in thoughts, it’ll come as a reassurance that UA continues to be processing knowledge – nevertheless it’s unlikely to be for for much longer.
What’s occurring? Whereas it seems that almost all of entrepreneurs are nonetheless in a position to entry actual time knowledge as typical in UA, some have reported seeing a brand new warning messages on their accounts. It reads:
- “This property is scheduled to cease processing knowledge very quickly.”
- “Any conversions and audiences you employ with Google Advert campaigns will cease working.”
- “To keep away from critical disruption to your adverts, guide a free assist session to to finish your transfer to Google Analytics 4 at this time.”
In the meantime, others have confirmed to Search Engine Land that UA has already stopped processing knowledge on their accounts. James Brockbank, managing director of Digitaloft, informed us:
- “I can nonetheless see realtime for this UA property nevertheless it’s now not monitoring knowledge as of at this time.
- “This has been exhibiting as 0 (similar throughout a couple of totally different websites’ properties) since midnight within the properties’ time zone. Was all exhibiting as much as at this time.”
For these nonetheless utilizing UA versus GA4, it appears as if their accounts might very effectively be on borrowed time.
What has Google mentioned? On July 1, Google launched an announcement on Twitter and the Analytics Assist Heart to clarify why some individuals should have entry to their UA knowledge as. The search engine said that the sundown was being rolled out in phases. It mentioned:
- “This is not going to occur in a single day, so some Common Analytics properties might proceed to course of knowledge.”
- “Nonetheless, all properties have now been added to the queue, and people who haven’t accomplished the improve will Jumpstart on a rolling foundation.”
- Google Analytics 4 is our next-generation measurement resolution, and it has changed Common Analytics.”
- “Customary Common Analytics properties have stopped processing new knowledge. To take care of your web site measurement, you’ll want a Google Analytics 4 property.”
- “We strongly encourage you to make the change to Google Analytics 4 as quickly as doable. If you happen to use Common Analytics knowledge in your Google Advertisements account, ensure you migrate your Common Analytics property’s Google Advertisements hyperlinks to your Google Analytics 4 property.”
Timeline. The shutdown of Common Analytics is being rolled out the next levels, with the ultimate part set for July 2023:
- March 2023: Google robotically created a GA4 property for entrepreneurs who didn’t decide out of the automated property creation possibility. The place doable, present website tags have been used.
- July 2023: UA stops processing hits, together with normal properties in accounts that additionally include 360 properties. Entrepreneurs nonetheless have entry to beforehand processed knowledge of their UA property till July 2024.
- July 2024: All entrepreneurs, even these with 360 properties, will now not have entry to the UA consumer interface and API.
Deep dive: For extra data on the best way to migrate to GA4, learn Google’s ‘Discover ways to make the change‘ information.
