What you should know
- Dbrand launches One thing (Darkish), a second iteration of cellphone circumstances and skins with sharp callbacks to Nothing’s clear telephones.
- The general design of the circumstances have been stored largely the identical, regardless of coming in black, however refined adjustments are in impact to replicate the Nothing Telephone (2).
- Dbrand has additionally added just a few of Apple’s laptops to the fray, as nicely, with its newest “plagiarized” launch.
Dbrand is at it once more with a brand new spherical of Nothing-inspired circumstances for a slew of units following the corporate’s newest launch.
Immediately, Dbrand launches One thing (Darkish), a collection of black colorway cellphone and laptop computer circumstances and skins impressed by Nothing’s clear telephones such because the Telephone (1). The corporate has completed so proper on the heels of the corporate’s world launch of the Nothing Telephone (2), as nicely. Though, the identify this time round looks like a callback to Nothing’s development in naming further merchandise such because the Ear (stick).
The general design of the circumstances and skins look fairly just like Dbrand’s first launch. Though, it appears to be like like the corporate took the freedom of updating its One thing (Darkish) launch with cues from the Telephone (2), updating its rear design to raised reference Nothing’s latest design language.
The brand new circumstances can be found for the next units:
- iPhone 14 collection
- iPhone 13 collection
- iPhone 13 collectionÂ
- Pixel 7 collectionÂ
- Pixel 6 collectionÂ
- Galaxy Extremely fashions (S21, S22, S23)Â
- MacBook Air 13/15Â
- MacBook Professional 13/14/16
Picture 1 of 2
Dbrand continues to function the identical jabs made at Nothing throughout its first “One thing” launch in 2022. Nevertheless, shoppers will discover many mentions of the phrase “gentle” are crossed out to make sure the corporate is preserving to its darker theme.
In a press launch, Dbrand reiterates its 2022 launch, stating, “in 2022, we plagiarized nothing…” The corporate continues, saying, “in 2023, we’re plagiarizing ourselves.”
Final 12 months, Dbrand launched its first wave of One thing cellphone circumstances in a vibrant white colorway. The primary wave of circumstances additionally mocked Nothing’s incapacity to launch its first cellphone within the U.S. market as a result of sheer quantity of value required to take action out there.
Dbrand has additionally modified up the way it’ll look to jab Nothing this time round stating, “Competing in opposition to Apple cannot be straightforward. You are ranging from nothing.” The case firm states, “50% of People desire their fruit-branded cellphone over your fancy new flashlight” and that Nothing can be going through an uphill battle within the U.S.
Nothing CEO Carl Pei sat down for an interview earlier than the launch of the Telephone (2) to debate the methods he and the corporate will look to deal with Apple’s iPhone because it closely dominates the U.S. market.
Shoppers should purchase a One thing (Darkish) case for an eligible Google or Samsung cellphone starting at $49.90. If Apple is your alternative, shoppers will discover a beginning value of $54.90.
