There’s no denying it: Social media has turn into an integral a part of our lives.
Whether or not for enterprise or pleasure, many people use social media in some regard day-after-day.
However with the rise of so many social platforms and the fixed stream of recent options, it may be exhausting to maintain observe of the social media business and the varied developments.
We compiled this checklist of social media statistics to assist inform your analysis. Whether or not you’re a marketer attempting to discern one of the best use of your staff’s time, an advertiser deciding the place to place your cash, or whether or not you’re simply plain interested by what’s occurring within the business, this checklist of stats is bound to fulfill.
So, with out additional ado, listed here are 134 social media statistics it is best to know in 2023.
Common Social Media Statistics
Social Media Statistics Worldwide
1. There are 4.8 billion social media customers worldwide, representing 59.9% of the worldwide inhabitants and 92.7% of all web customers.
2. There have been 150 million new social media customers between April 2022 and April 2023 – a 3.2% improve year-over-year. If we break these numbers down, it equals roughly 410,000 new social customers day-after-day – and 4.7 each second.
3. Folks use a median of 6.6 totally different social networks every month.
4. The typical time spent on social media each day is 2 hours and 24 minutes.
5. If we add all of it collectively, the world collectively spends 11.5 billion hours on social media platforms each day.
6. TikTok is the preferred social platform when it comes to time spent. On common, world customers with an Android machine spend 31 hours and 32 minutes on TikTok month-to-month.
7. As of April 2023, the highest most used social media platforms, ranked by world energetic customers, had been Fb, YouTube, WhatsApp, Instagram, and WeChat.
Social Media By Age Group Statistics
8. 54% of youngsters within the U.S. say it will be exhausting to surrender social media.
9. When it comes to utilization, social media is hottest with customers between the ages of 18 and 29.
10. Throughout all age teams, social media customers cite “mates & household” as their main purpose for utilizing social media.
Social Media Statistics For Enterprise
11. 26.8% of web customers aged 16 to 64 uncover manufacturers, merchandise, and providers through adverts on social media.
12. 44% of web customers aged 16 to 64 use social media as a main supply of data after they’re researching manufacturers.
13. The typical click-through fee (CTR) for social media adverts was 1.2% in Q1 of 2023, down from 1.4% within the earlier quarter.
14. The social media promoting market is projected to achieve $207.10 billion in advert spending in 2023.
15. Within the U.S. alone, the full advert spending in social media promoting is predicted to achieve simply over $72.33 billion.
16. By 2027, $247.30 billion of the full advert spending within the social media promoting market shall be generated by cellular.
17. Fb has the biggest social media promoting market share at 16%.
18. 81% of organizations use social media to lift model consciousness.
19. 71% of B2C organizations will interact in influencer advertising in 2023.
20. 33.64% of organizations have a social listening program.
21. 62% of organizations with social listening packages use them to know their audiences higher.
22. TikTok’s utilization amongst companies has elevated 46.98% year-over-year, making it the fastest-growing channel amongst companies.
23. 42.62% of organizations plan to extend their social media price range in 2023.
24. On common, 32% of the full advertising price range shall be invested in social media this yr.
25. 72.8% of web customers use social media for model analysis.
Supply. Supply. Supply. Supply.
Social Media And Psychological Well being Statistics
26. Round 32% of youngsters within the U.S. say social media has had a damaging influence on folks their age – although solely 9% consider this is applicable to themselves.
27. Nevertheless, most youngsters say social media has had neither a constructive nor damaging impact on themselves (59%) or others (45%).
Instagram Statistics
Instagram Utilization Statistics
28. Instagram has 2 billion month-to-month energetic customers.
29. The variety of Instagram customers is predicted to develop by 4.7% in 2023.
30. Instagram was one of many high social media apps within the U.S. in 2022, with 72 million downloads.
31. The typical Android person spends 12 hours and half-hour within the Instagram app monthly.
Supply. Supply. Supply. Supply.
Instagram Demographics Statistics
32. 49.4% of world Instagram customers are feminine, and 50.6% are male.
33. Based mostly on promoting viewers attain numbers from Instagram, these are the nations which have essentially the most customers:
| Rating | Nation | Variety of energetic customers (in tens of millions) |
| 1 | India | 326.6M+ |
| 2 | U.S. | 168.6M+ |
| 3 | Brazil | 132.6M+ |
| 4 | Indonesia | 106.0M+ |
| 5 | Turkey | 56.4M+ |
| 6 | Japan | 54.7M+ |
| 7 | Mexico | 43.8M+ |
| 8 | Germany | 33.8M+ |
| 9 | UK | 33.5M+ |
| 10 | Italy | 30.3M+ |
Instagram Enterprise Statistics
34. Advertisers can attain 1.628 billion customers on Instagram in 2023.
35. Within the months main as much as April 2023, the full variety of customers entrepreneurs can attain through Instagram adverts elevated by roughly 310 million (or 23.5%).
36. The typical engagement fee for enterprise accounts is 0.71%.
Instagram Engagement Statistics
37. The engagement fee by account followers on Instagram is 0.6% throughout all industries.
38. Reels carry out higher than another content material sort on Instagram, with 2X the common engagement fee of different codecs at 0.93%.
Fb Statistics
Fb Utilization Statistics
39. There are 2.989 billion month-to-month energetic Fb customers, representing 57.2% of all web customers.
40. A complete of two.037 billion folks use Fb day-after-day – that’s 68% of all month-to-month energetic customers (MAUs).
41. Up to now 12 months, the variety of Fb customers has grown by 53 million folks.
42. Fb was the fourth most downloaded social media app within the U.S. in 2022, with 45.5 million downloads.
43. The typical Android person spends 18 hours and 17 minutes within the Fb app every month.
Fb Demographics Statistics
44. 43.2% of Fb’s world customers are feminine.
45. 56.8% of Fb’s world customers are male.
46. The median age of Fb’s promoting viewers is 32 years outdated.
47. Based mostly on promoting viewers attain numbers from Fb, these are the nations with essentially the most customers:
| Rating | Nation | Variety of energetic customers (in tens of millions) |
| 1 | India | 369.9M+ |
| 2 | U.S. | 186.4M+ |
| 3 | Indonesia | 135.1M+ |
| 4 | Brazil | 114.2M+ |
| 5 | Mexico | 93.3M+ |
| 6 | Philippines | 91.9M+ |
| 7 | Vietnam | 75.6M+ |
| 8 | Bangladesh | 54.2M+ |
| 9 | Thailand | 51.6M+ |
| 10 | Egypt | 47.0M+ |
Fb Enterprise Statistics
48. Fb’s world promoting viewers consists of two.25 billion folks.
49. The worldwide common income per person (ARPU) on Fb reached $9.62 USD in April 2023.
50. Up to now yr, reported Fb advert attain has grown by 5.0% or 108 million customers.
Fb Engagement Statistics
51. The engagement fee by account followers on Fb is 0.15% throughout all industries.
52. Video put up sorts are essentially the most partaking on Fb, with a median engagement fee of 0.17%
Twitter Statistics
Twitter Utilization Statistics
53. Twitter has 353.9 million month-to-month energetic customers (MAUs) in 2023.
54. Promoting information from Twitter means that roughly 4.6% of the worldwide inhabitants makes use of Twitter.
55. The typical Android person spends 4 hours and 48 minutes within the Twitter app every month.
56. Twitter was one of many high 10 social media apps within the U.S. in 2022, with 33 million downloads.
Supply. Supply. Supply. Supply.
Twitter Demographics Statistics
57. Feminine customers account for 35.7% of world Twitter customers.
58. 64.3% of Twitter customers worldwide are male.
59. Based mostly on promoting viewers attain numbers from Twitter, these are the nations with essentially the most customers in 2023:
| Rating | Nation | Variety of energetic customers (in tens of millions) |
| 1 | U.S. | 64.9M+ |
| 2 | Japan | 51.8M+ |
| 3 | Brazil | 16.6M+ |
| 4 | UK | 16.1M+ |
| 5 | India | 15.0M+ |
| 6 | Indonesia | 14.8M+ |
| 7 | Turkey | 13.8M+ |
| 8 | Mexico | 11.8M+ |
| 9 | Saudi Arabia | 11.4M+ |
| 10 | France | 9.5M+ |
Twitter Enterprise Statistics
60. Advertisers can attain a possible of 372.9 million folks on Twitter – or 7.2% of complete web customers.
61. Up to now yr, reported advert attain on Twitter has decreased by 19.8% or 92 million fewer customers.
62. The humanities & crafts business is essentially the most partaking enterprise sort on Twitter.
Twitter Engagement Statistics
63. The engagement fee by account followers on Twitter is 0.05% throughout all industries.
64. The engagement fee for movies on Twitter is 0.17%.
YouTube Statistics
YouTube Utilization Statistics
65. YouTube has at the very least 2.5 billion month-to-month energetic customers (MAUs) in 2023.
66. Greater than 500 hours of video are uploaded to YouTube each minute.
67. YouTube viewers watch over 1 billion hours of video every day.
68. The typical Android person spends 27 hours and 19 minutes on the YouTube app every month.
69. 70% of viewers turn into conscious of recent manufacturers due to YouTube.
70. Viewers are twice as possible to purchase one thing as a result of they noticed it on YouTube.
Supply. Supply. Supply. Supply. Supply.
YouTube Demographic Statistics
71. YouTube is utilized by 95% of youngsters.
72. Girls signify 45.6% of YouTube’s world person base.
73. Males account for 54.4% of world YouTube customers.
74. Based mostly on promoting viewers attain numbers from YouTube, these are the nations with essentially the most customers in 2023:
| Rating | Nation | Variety of energetic customers (in tens of millions) |
| 1 | India | 467.0M+ |
| 2 | U.S. | 246.0M+ |
| 3 | Brazil | 142.0M+ |
| 4 | Indonesia | 139.0M+ |
| 5 | Mexico | 81.8M+ |
| 6 | Japan | 78.4M+ |
| 7 | Pakistan | 71.7M+ |
| 8 | Germany | 70.9M+ |
| 9 | Vietnam | 63.0M+ |
| 10 | Turkey | 57.9M+ |
YouTube Enterprise Statistics
75. Advertisers can attain a possible 2.53 billion folks on YouTube, representing 48.8% of complete web customers.
76. Up to now yr, reported advert attain on YouTube has decreased by 1.4%, which means entrepreneurs can now attain 35 million fewer folks on the platform.
YouTube Engagement Statistics
77. In 2023, the common engagement fee for a YouTube video is 0.36%.
Pinterest Statistics
Pinterest Utilization Statistics
78. Pinterest has 463 million month-to-month energetic customers (MAUs) in April 2023.
79. Within the months main as much as April 2023, the variety of folks utilizing Pinterest every month elevated by about 13 million.
80. Up to now yr, Pinterest’s person base has grown by 30 million folks – a 6.9% improve.
Pinterest Demographics
81. 79.5% of Pinterest’s person base is feminine.
82. Males account for 17.6% of Pinterest customers.
83. 2.9% of Pinterest customers are of “unspecified” gender.
84. 81.9 million Pinterest customers are between the ages of 25 and 34, making it essentially the most closely represented age bracket.
85. 45% of individuals within the U.S. with a family revenue exceeding $100,000 per yr use Pinterest.
86. 85% of Pinterest customers say they go to Pinterest to start out a brand new mission.
87. Based mostly on promoting viewers attain numbers from Pinterest, these are the nations with essentially the most customers in 2023:
| Rating | Nation | Variety of energetic customers (in tens of millions) |
| 1 | U.S. | 90.1M+ |
| 2 | Brazil | 34.2M+ |
| 3 | Mexico | 23.6M+ |
| 4 | Germany | 16.8M+ |
| 5 | France | 12.7M+ |
| 6 | UK | 10.1M+ |
| 7 | Canada | 9.7M+ |
| 8 | Italy | 9.5M+ |
| 9 | Spain | 8.1M+ |
| 10 | Colombia | 7.4M+ |
Pinterest Enterprise Statistics
88. Pinterest provides 2.3X extra environment friendly price per conversion and 2X larger returns for retail manufacturers on advert spend.
89. 55% of Pinterest customers see the platform as a spot to make purchases.
90. Advertisers can attain a possible 282.5 million folks on Pinterest, representing 5.5% of complete web customers.
91. Up to now yr, Pinterest has seen a 20.2% improve in reported advert attain – or a further 48 million folks.
92. 80% of weekly customers say they’ve found a brand new model or product on Pinterest.
Supply. Supply. Supply. Supply.
LinkedIn Statistics
LinkedIn Utilization Statistics
93. LinkedIn has greater than 930 million members in over 200 nations, with greater than 224 million within the U.S. alone.
94. 117 job functions are submitted per second, and eight persons are employed each minute on LinkedIn.
95. 61 million folks use LinkedIn to seek for jobs each week.
96. Over 63 million firms are listed on LinkedIn.
LinkedIn Demographics
97. Girls make up 43.2% of LinkedIn’s world person base.
98. Males comprise 56.8% of LinkedIn’s world person base.
99. 520 million LinkedIn customers are between the ages of 25 and 34, making it the biggest age group on the platform.
100. Based mostly on promoting viewers attain numbers from Pinterest, these are the nations with essentially the most customers in 2023:
| Rating | Nation | Variety of registered “members” (in tens of millions) |
| 1 | U.S. | 200.0M+ |
| 2 | India | 100.0M+ |
| 3 | Brazil | 62.0M+ |
| 4 | China | 60.0M+ |
| 5 | UK | 36.0M+ |
| 6 | France | 27.0M+ |
| 7 | Indonesia | 23.0M+ |
| 8 | Canada | 22.0M+ |
| 9 | Mexico | 20.0M+ |
| 10 | Italy | 18.0M+ |
LinkedIn Enterprise Statistics
101. LinkedIn has seen an 8% improve in income year-over-year.
102. Entrepreneurs can attain a possible 922.3 million folks on LinkedIn, representing 17.8% of complete web customers.
103. LinkedIn’s reported advert attain previously yr has grown by 11.4% or 94 million folks.
LinkedIn Engagement Statistics
104. The typical click-through fee (CTR) on LinkedIn throughout all kinds of content material is 2.66%.
105. The native doc put up sort generates 5X extra clicks than another sort of format on LinkedIn.
106. Video has the very best engagement fee on LinkedIn, at 5.11%.
Snapchat Statistics
Snapchat Utilization Statistics
107. Snapchat has 750 million month-to-month energetic customers (MAUs).
108. In Q1 of 2023, the each day energetic customers (DAUs) of Snapchat had grown to 383 million – a 2.1% improve month-over-month.
109. The typical Android person spends 3 hours and 17 minutes utilizing the Snapchat app every month.
110. The variety of Snapchat customers is predicted to develop by 6.4% in 2023.
111. Over 2 million customers have subscribed to Snapchat+.
Supply. Supply. Supply. Supply. Supply.
Snapchat Demographic Statistics
112. 50.6% of all Snapchat customers are feminine.
113. 48.7% of all Snapchat customers are male.
114. Based mostly on promoting viewers information from Snapchat, these are the nations with essentially the most customers in 2023:
| Rating | Nation | Variety of energetic customers (in tens of millions) |
| 1 | India | 182.4M+ |
| 2 | U.S. | 108.8M+ |
| 3 | Pakistan | 26.4M+ |
| 4 | France | 25.9M+ |
| 5 | UK | 23.2M+ |
| 6 | Saudi Arabia | 21.8M+ |
| 7 | Germany | 18.7M+ |
| 8 | Mexico | 17.2M+ |
| 9 | Iraq | 16.8M+ |
| 10 | Egypt | 15.7M+ |
Snapchat Enterprise Statistics
115. Snapchat earned $4.6 billion in income in 2022, a rise of 12%.
116. In This autumn, 17 content material companions reached over 50 million customers globally.
117. Advertisers can attain a possible 654.4 million folks on Snapchat, representing 12.6% of complete web customers.
118. Up to now yr, Snapchat noticed an 11% improve in reported advert attain – or a rise of 65 million folks.
TikTok Statistics
TikTok Utilization Statistics
119. TikTok has over 1.6 billion world energetic customers.
120. TikTok was one of many high apps within the U.S. in 2022, with 99 million downloads.
121. TikTok customers are predicted to develop by 11.6% in 2023.
TikTok Demographic Statistics
122. About 67% of youngsters say they use TikTok – and 16% say they use it continually.
123. 53.4% of TikTok’s world person base is feminine.
124. 46.6% of TikTok’s world customers are male.
125. 419.9 million TikTok customers are between the ages of 18 and 24, making it the biggest age group amongst TikTok’s viewers.
126. Based mostly on promoting viewers information from TikTok, these are the nations with essentially the most customers in 2023:
| Rating | Nation | Variety of energetic customers (in tens of millions) |
| 1 | U.S. | 116.5M+ |
| 2 | Indonesia | 113.0M+ |
| 3 | Brazil | 84.1M+ |
| 4 | Mexico | 62.4M+ |
| 5 | The Russian Federation | 51.2M+ |
| 6 | Vietnam | 50.6M+ |
| 7 | Philippines | 41.4M+ |
| 8 | Thailand | 41.1M+ |
| 9 | Turkey | 31.0M+ |
| 10 | Saudi Arabia | 28.4M+ |
TikTok Enterprise Statistics
127. Adverts which might be extremely entertaining lead to 15% larger buy intent.
128. 41% of TikTok customers are likelier to buy if TikTok advert content material lifts their spirits.
129. 65% of TikTok customers depend on TikTok content material creators and on-line reviewers to make buying choices.
130. Advertisers can attain a possible viewers of 1.09 billion folks on TikTok, representing 21.1% of complete web customers.
131. Up to now yr, TikTok has seen a 12.6% improve in reported advert attain – equal to about 122 million folks.
TikTok Engagement Statistics
132. The engagement fee by account followers on TikTok is 4.25% throughout all industries.
133. 92% of TikTok customers have taken off-platform motion resulting from TikTok content material eliciting a constructive emotion.
134. 74% of TikTok customers who’ve taken off-platform motion did so resulting from informative feedback on TikTok content material.
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