Elon Musk stated he was about to make one of the seen modifications to Twitter since he took management of the social media firm final fall: changing its widely known chicken brand.
In a tweet early Sunday morning Jap time, Mr. Musk stated that “quickly we will bid adieu to the twitter model and, steadily, all of the birds.”
He added shortly after, “If a adequate X brand is posted tonight,” it will “go dwell worldwide tomorrow.”
“X” is a time period for what Mr. Musk has described as an “every thing app” that might mix social media, instantaneous messaging and fee providers, akin to the favored Chinese language app WeChat.
Mr. Musk has stated that purchasing Twitter is “an accelerant to creating X,” and the company entity he created to buy and management Twitter is known as X Holdings.
Mr. Musk spoke on a Twitter audio livestream early Sunday to say he was altering Twitter’s brand. “It ought to have been accomplished a very long time in the past,” he stated. “Sorry it took so lengthy.”
Just a few hours later, Mr. Musk stated in an e-mail to Twitter’s workers that “we’re certainly altering to X” and that it was occurring “in the present day.” “That is my final message from a Twitter e-mail,” he wrote, earlier than signing off with a salute emoji.
Mr. Musk has few obstacles to creating such alterations on the firm after taking it personal as a part of his acquisition of the agency. However he may nonetheless encounter resistance from the banks which have lent him billions of {dollars} and the personal traders he introduced into the deal, who may elevate issues about jettisoning one in every of Twitter’s most seen belongings.
The corporate noticed its promoting income plummet amid the departure of gross sales executives and worries that the location had develop into extra vulnerable to problematic content material. It now faces a well-funded rival in Threads, the not too long ago launched Twitter-like service from Meta, the proprietor of Fb.
Twitter didn’t instantly reply to a request for remark.
Mr. Musk has had a protracted affinity for the letter X. In 1999, he co-founded X.com, an internet financial institution, and later merged it with one other start-up to create PayPal. In 2017, he stated that he repurchased the X.com area from PayPal.
Mr. Musk has not at all times adopted by way of on his public pronouncements, corresponding to when he tweeted that the corporate would create a content material moderation council to guage what sort of speech is appropriate on the location.
However he has pressed forward in altering sure Twitter practices, like ending the free verification of outstanding customers’ accounts, denoted by a white-and-blue verify mark, and charging customers a subscription payment for the verify mark as an alternative.
