Twitter is being rebranded as X

X.com now redirects to Twitter.com, following a tweet from Twitter proprietor Elon Musk at the moment, and an “interim X brand” will substitute the Twitter chook brand later at the moment. Main as much as the change, Musk spent quite a lot of time tweeting about it.

Round 12AM ET final night time, he began tweeting — and did so for hours — concerning the Twitter rebrand to X, the one-letter title he’s used repeatedly in firm and product names ceaselessly. It began with a tweet saying “quickly we will bid adieu to the twitter model and, progressively, all of the birds,” adopted by a second tweet including that “if a ok X brand is posted tonight, we’ll make go stay worldwide tomorrow.”

Musk then, over the following a number of hours, gestured on the change in between different posts and replies, tweeting issues like “Deus X,” or replying to different customers speaking about it. At one level, he joined a Twitter Areas session known as “Nobody speak till we summon Elon Musk,” and sat silently for nearly an hour earlier than unmuting and confirming he could be altering Twitter’s brand tomorrow, including “we’re slicing the Twitter brand from the constructing with blowtorches.”

Musk additionally reportedly despatched an e mail final night time to Twitter workers telling them the corporate would develop into X, and that it was the final time he would e mail from a Twitter handle, in accordance a Threads submit from Platformer managing editor Zoe Schiffer. She added that she assumes he was speaking concerning the brand, since Twitter’s enterprise was already renamed X corp.

The letter “X” has been on nearly every part Musk has touched for the final two-plus a long time. X.com was the unique title for Paypal; it’s in his SpaceX firm title; it’s within the title for the Tesla SUV; and he has mentioned he needs to show Twitter into “X, the every part app.” Now he’s lastly doing one thing with the X.com area he purchased again from Paypal in 2017.

Lastly rebranding the location would be the clearest declaration but that that is now not the identical social community that it was earlier than Musk bought it final 12 months. Nevertheless it’s removed from the one change within the Musk period of Twitter.

We’ve reached out to Twitter for remark. An auto reply mentioned, “We’ll get again to you quickly.”

Replace July twenty third, 2023, 3:31PM ET: Added that Musk reportedly emailed Twitter workers in a single day to tell them of the change. Additionally added that X.com now redirects to Twitter.com.