Earlier than the beginning of Galaxy Unpacked 2023 on July 26, happening in Seoul, Korea for the primary time, Samsung Electronics is releasing its “Be a part of the flip aspect” digital out-of-home (OOH) ads one after the other at landmarks the world over. Samsung Newsroom is previewing two teaser movies forward of the occasion: “Be a part of the flip aspect” and “The Journey of Galaxy Unpacked.”
“Be a part of the flip aspect” Takes Over the World
The digital OOH ads showcase the overarching theme of the merchandise that might be unveiled at this 12 months’s Galaxy Unpacked, whereas additionally inviting prospects to expertise the “flip aspect” for themselves. Seventeen digital OOH ads are at the moment on show throughout numerous places in 13 international locations: together with the Gangnam District, Seoul Tower and COEX in Seoul, Korea; Occasions Sq. in New York Metropolis, U.S.; Piccadilly Circus in London, U.Okay.; CentralWorld in Bangkok, Thailand; Tai Koo Li in Chengdu, China; and King Street Tower in Jeddah, Saudi Arabia.
As this 12 months’s Galaxy Unpacked might be held in Seoul, the sketch video launched on July 22 displays the fast-paced vibe of the bustling Gangnam District, COEX in addition to Seoul Tower, one in every of Seoul’s most notable landmarks. Moreover, the video depicts the ambiance of a number of completely different world landmarks, showcasing the distinctive traits of every location.
The Journey of Galaxy Unpacked
Galaxy Unpacked first started in Las Vegas when Samsung participated in CTIA Wi-fi 2010, the biggest communication convention in North America. On the occasion, the corporate offered its imaginative and prescient for the way forward for the cell phone business and unveiled the Samsung Galaxy S, signaling the start of Samsung’s journey to pioneer cell innovation.
Following that occasion, Galaxy Unpacked has traveled to a number of cities around the globe: unveiling the Galaxy S2 in Barcelona, Spain, the Galaxy S3 in London, U.Okay., introducing the Galaxy Notice in Berlin, Germany and the innovation of a brand new cell machine class with the Galaxy Fold in San Francisco, U.S. Now, the upcoming occasion might be held in Seoul, Korea.
Take a look at the video under for on-site scenes from earlier Galaxy Unpacked occasions.
