TikTok launches textual content posts

TikTok is rolling out textual content posts for the primary time.

Traditionally, manufacturers and influencers have been in a position to create content material throughout a wide range of codecs comparable to reside movies, photographs, Duets, Sew and extra – however textual content was by no means an choice.

Now, creators have that extra useful resource to attach with their audiences, enabling them to unfold their messages by poems, lyrics and some other written content material on TikTok.

Why we care. Offering manufacturers with the power to share textual content posts is one other technique by which they’ll attain and have interaction their viewers. Whereas some TikTok customers could also be conscious of reside movies, others usually tend to join with textual content posts. Giving entrepreneurs this extra useful resource helps them to attract in an viewers which will have beforehand been untapped. The larger the viewers a model is ready to attain and have interaction with, the upper the doable ROI.

New options. To make textual content posts as participating as doable, TikTok has additionally launched quite a lot of options for content material creators to experiment with when posting textual content, together with:

• Stickers: TikTok has a variety of stickers that creators can use to boost their textual content posts.
• Tags and hashtags: In the identical method you could with video and picture posts, tags and hashtags can be used with textual content posts.
• Background colours: Content material creators can select a coloration to layer behind their textual content to make their message pop.
• Sound: TikTok has confused that sound is a crucial a part of the person expertise, so it has given manufacturers the choice so as to add sound to their textual content posts.
• Draft and discard: If a creator doesn’t need to publish a textual content submit they’ve been engaged on, they’ll reserve it in drafts to return to later, or discard it.

The way it works. TikTok has rolled out the brand new textual content submit characteristic to simplify the content material creation course of. Merely comply with these steps to publish your first textual content submit:

• Create a textual content submit: Go to your digital camera web page and also you’ll be greeted with three choices; picture, video and textual content. Select textual content and also you’ll be taken to the textual content creation web page the place you can begin typing.
• Improve your textual content submit: After writing out your textual content submit, improve it by utilizing a few of the options talked about earlier, comparable to stickers, hashtags and sound, to make it as participating for the person as doable.
• Publish: When you’re completely happy together with your finish product, share your message together with your followers.

What has TikTok mentioned? TikTok introduced its textual content submit enlargement through a press release printed in its newsroom. A spokesperson mentioned: 

• “We’re thrilled to announce the enlargement of textual content posts on TikTok, a brand new format for creating text-based content material that broadens choices for creators to share their concepts and categorical their creativity.” 
• “With textual content posts, we’re increasing the boundaries of content material creation for everybody on TikTok, giving the written creativity we have seen in feedback, captions, and movies a devoted house to shine.”
• “We’re excited to see what our group will create with textual content posts, a brand new solution to categorical and share your creativity on TikTok.”