Many internet buyers purchase on platforms similar to Amazon or Ebay. German value comparability platform Idealo carried out an evaluation. The outcome: about 80 % of the circumstances, different on-line outlets provide higher costs than main marketplaces.
On this evaluation Idealo examined how typically Amazon, Ebay, Otto and Kaufland supplied the bottom value on their platform. In complete, Idealo analysed over 1,700 product classes from Could 2022 as much as Could 2023. Solely 22 % of the perfect value got here from these massive marketplaces, whereas 78 % got here from different on-line outlets.
Value variations general somewhat marginal
In ‘Vogue & Equipment’, the bottom value was present in 44 % of the circumstances on the marketplaces. Amazon, Ebay, Otto and Kaufland are additionally stronger than everage in the case of the bottom value in ‘Automobiles & Bikes’. They symbolize a couple of third of the perfect costs. The opposite on-line outlets are forward in each sector, however most clearly in ‘Drugstore & Well being’. In 88 % of the circumstances they supplied the perfect value.
Small variations accross all product teams
For merchandise for which a market and one other on-line store supplied the perfect value, Idealo decided the typical value distinction between the 2 gives. General, the worth comparability platform can’t determine a transparent pattern right here. Throughout all product teams, the worth distinction was just one %.
Developments emerge in particular person classes.
In particular person classes, traits do emerge. Electrial items price a median of seven % much less on Amazon, Ebay, Otto or Kaufland. However: merchandise within the drugstore sector are 13 % costlier on the main marketplaces in Germany.
