5 Content material Advertising and marketing Concepts for September 2023


In September 2023, content material entrepreneurs can clear up buyer issues, jumpstart Halloween, delve into short-form movies, experiment with AI, and inform Uncle Sam’s story.

Content material advertising and marketing is extra than simply selling merchandise — it’s about creating worth that draws, engages, and retains prospects.

Content material advertising and marketing can supercharge search engine marketing, enliven social media posts, and drive electronic mail campaigns.

Listed here are 5 content material advertising and marketing concepts to attempt in September 2023.

Clear up Buyer Considerations

Image from Midjourney of a 20s-aged female smiling, holding a smartphone.

Articles providing options to issues produce comfortable prospects.

Advertising and marketing gurus have lengthy suggested addressing prospects’ fears, issues, and ache factors. Useful and informative articles are among the many finest methods to try this. Your organization’s problem-solving — or solution-suggesting — content material ought to be particular to your merchandise and prospects.

Listed here are some examples.

A web based board sport retailer might deal with:

  • Issue in understanding sport guidelines or methods.
  • Not understanding the suitable age or talent stage for sure video games.
  • Uncertainty in regards to the high quality or sturdiness of the video games.
  • Discovering video games that cater to particular pursuits or niches.
  • Issue in selecting the best sport for social events or household gatherings.

The ensuing content material would possibly embrace a video demonstrating the right way to arrange and play a brand new sport or an article describing how sport scores work.

An image from Midjourney showing a male and female running on a dirt road beside the ocean.

Content material may help consumers know which trainers are finest for his or her sort of working.

A working shoe store might deal with:

  • The way to discover the proper shoe measurement or match on-line.
  • Uncertainty in regards to the correct shoe for a gait or fashion of working (path, marathon, informal).
  • Considerations in regards to the high quality of the footwear.
  • Hassle understanding the expertise or options of various trainers.

2. Halloween

Image from Midjourney of a pumpkin.

Halloween is among the many prime revenue-generating holidays for U.S. retailers.

Sure, Halloween is in October, however September is the time to provide and publish Halloween-themed content material to present Google and different search engines like google time to index it.

Furthermore, many of us will search for Halloween objects a month or extra prematurely. How else did they spend $10.6 billion in 2022, in response to the Nationwide Retail Federation?

As at all times, your content material ought to align with the merchandise your organization sells. Listed here are just a few examples.

  • Craft store. “The way to Create a D.I.Y. Costume on a Price range.”
  • Kitchen provide retailer. “The way to Bake and Embellish the Good Halloween Cookies.”
  • Science-focused toy retailer. “Academic Halloween Video games for Children.”

3. Flip Articles, Testimonials into Brief Movies

Brief movies are a wonderful alternative for content material entrepreneurs.

If your corporation shouldn’t be already utilizing short-form movies on TikTok, Instagram, or YouTube, amongst different platforms, it’s time to begin.

A HubSpot survey discovered that 90% of content material entrepreneurs used short-form movies in 2023.

In September, think about repurposing your organization’s hottest articles into short-form movies. For instance, a listicle on 5 methods to choose a working shoe might spur 5 short-form movies, every producing many shares.

Or reduce longer movies, corresponding to testimonial reels, into a number of brief ones.

4. Experiment with AI

Image from Midjourney of a male facing two computer screens

Content material entrepreneurs can profit from AI collaborations. This picture is AI-generated, as is each different picture on this article.

One other development to attempt is AI-based instruments — to not generate complete articles however to complement and enhance your current efforts.

Right here is an instance. Take your organization’s prime articles and ask ChatGPT to recommend associated posts that might carry out as properly. Another choice is utilizing AI for picture era. I’ve used Midjourney to create all the photos on this article.

5. Rejoice Uncle Sam

“Uncle Sam,” the well-known, fictional personification of the U.S. authorities, dates to 1813 when a newspaper reported that troopers had come to discuss with a meat provider by the moniker.

Image from Midjourney of Uncle Sam in front of a flag.

The story of Uncle Sam would make compelling September content material.

The story goes like this. A businessman named Samuel Wilson from Troy, New York, equipped the USA Military with barrels of beef throughout the Struggle of 1812, which lasted till 1815.

The meat barrels had been stamped with the letters “U.S.” to point that the meat was the property of the USA. Nonetheless, troopers started to joke that the initials stood for “Uncle Sam” Wilson, and the identify was finally used to discuss with the federal authorities itself.

Political cartoonist Thomas Nast additional popularized the character within the 1860s and 1870s when he depicted Uncle Sam as a bearded, star-spangled man. In 1961, Congress made Uncle Sam official.

In your firm’s September content material advertising and marketing, discover methods to attach Uncle Sam’s fascinating origin story to your merchandise. A kitchen provide retailer, for instance, might clarify how the meat was preserved in barrels.

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