You requested. We delivered: Introducing the Cloudera Accomplice Community
Cloudera’s channel packages workforce consistently strives to enhance how we interact, reward, and collaborate with our companions. And primarily based in your suggestions, we’re changing Cloudera Join with a brand new program, Cloudera Accomplice Community (CPN). It offers extra complete instruments and assist that will help you go to market quicker, in addition to industry-leading incentives and promotions that we’ve aligned with your corporation and gross sales fashions.
It’s time for a extra sturdy accomplice ecosystem
The Channel has turn into more and more aggressive and complicated, with the common accomplice sustaining round 30 vendor relationships. In fact, getting the utmost profit from these relationships, whereas creating and sustaining product experience, could be a problem.
Rachel Tuller, head of worldwide accomplice technique and Alliances acknowledged Cloudera might do extra to alleviate companions’ challenges. “They drive progress for us and we should make it simpler for them to work with us and place our resolution with their clients. So we’re kicking off the revamp of our accomplice program to higher align with our companions’ wants and enterprise fashions.”
Cloudera Accomplice Community fundamentals
With CPN, we’ve shifted to a points-based system pushed by behaviors and competencies, which reward companions for his or her dedication to rising their Cloudera enterprise. Companions unlock unique reductions and different advantages as they advance by means of 4 tiers: Member, Choose, Premier, and Strategic.
These are a number of methods to earn membership factors and different incentives:
- CPN competency program: Companions can earn competencies by creating options and driving gross sales in particular industries and knowledge use circumstances. This system provides advantages like specialised badging and advertising supplies, and a presence on our web site.
- Deal registration: Gross sales companions have entry to the brand new accomplice portal to document new alternatives (and closed offers).
- Membership engagement: Companions are incentivized to finish product coaching and certify Cloudera merchandise and options.
- What’s completely different concerning the Cloudera Accomplice Community?
Whereas working with a accomplice ought to be simple, it must also create new income routes. We’ve designed CPN to make sure partnering with Cloudera creates worth for your corporation. We’ve rolled out extra channel incentives, extra advertising assist and coaching, improved onboarding, and ongoing assist to develop your Cloudera buyer base.
Extra channel incentives
We’ve elevated our monetary dedication to our companions by providing decreased program charges (all charges can be waived by means of February 27, 2023), and new brand rebates.
Higher advertising assist
We’ve relaunched our MDF program and constructed new advertising instruments and content material into our program. Some new program options embody:
- Proposal primarily based MDF: Make the most of versatile funding plans that may be issued to run co-marketing actions that align with our joint enterprise plans.
- Marketing campaign automation: Drive demand and speed up time to market with pre-built, co-branded, adaptable campaigns.
- An asset library: Entry co-brandable, customizable content material and the correct Cloudera messaging to assist your gross sales efforts, together with custom-made certifications and badges.
- Lead administration: Qualify, analyze, and nurture potential Cloudera alternatives and convert them into offers.
- Banner creator and editable templates: Publish custom-made web site banners to your individual web sites.
Enhanced accomplice coaching and enablement
We’re offering in depth enablement sources so you’ll be able to successfully place Cloudera to develop our companions’ fashionable knowledge methods.
- Skilled accreditations: Construct experience in Cloudera merchandise, instruments, packages, and sources at your individual tempo.
- Cloudera Accomplice Academy: Entry our coaching library with specialised studying paths for each gross sales and technical accomplice roles.
- Specialised {industry} coaching and certifications: Develop superior massive knowledge experience and different real-world abilities.
Expedited accomplice onboarding
We’re accelerating time to sale by means of our new FastTrack OnBoarding Packages.
- FastTrack for ISVs: Helps impartial software program distributors, shortening their time to worth and driving new use circumstances.
- FastTrack for SaaS: Permits SaaS companions to go to market quicker with our new CDP One SaaS resolution.
Relationship administration and neighborhood constructing
We’re intent on constructing and supporting a powerful accomplice neighborhood.
- Accomplice Success Group and Accomplice Success Desk: Provides 24/5 dwell assist.
- Accomplice-specific weblog and publication: Ship important articles, bulletins, and information for companions.
- Cloudera Technical Group: Helps greater than 93,100 members.
- Accomplice LinkedIn web page: Supplies information, data, and the chance to affix the dialog.
Let’s develop collectively
We’ve all the time been targeted on serving to companies maximize the worth of their knowledge. Our new Cloudera Accomplice Community represents our dedication to reaching extra organizations with our valued companions. By simplifying processes and lowering the friction of doing enterprise, we are able to give attention to constructing robust relationships that lead to bigger, extra worthwhile offers.
And we’re simply getting began. We’re actively iterating and evolving our accomplice choices primarily based in your experiences and wishes. Learn the official press launch and go to our Accomplice Portal to be taught extra. Tell us what you suppose.
