Learn to put up on Instagram, step-by-step:
- Signal Into the Instagram App or Web site
- Faucet the “+” Icon
- Choose Pictures
- Edit Pictures
- Add a Caption
- Tag Individuals and Areas
- Add Alt Textual content
- Assessment Settings
- Publish or Schedule Your Put up
That is the way you add photographs (and other forms of photographs) to your Instagram feed and profile grid. It’s one of the in style methods to interact followers and develop your attain.

Alternatively, study learn how to put up on Instagram with Semrush. This is usually a big time-saver for social media managers.
1. Signal Into the Instagram App or Web site
In case you don’t have the Instagram app, obtain it out of your machine’s app retailer:
How do you put up on Instagram with out an app?
Open instagram.com in an internet browser. Instagram recommends utilizing the most recent model of Google Chrome, Mozilla Firefox, Safari, or Microsoft Edge.
Or use a third-party device like Semrush’s Social Poster.
The next steps clarify learn how to put up to Instagram by way of the cell app (as of July 2023). However comparable directions apply when posting by way of different official apps or the Instagram web site.
Tip: In case you use Instagram for advertising functions, change to a Enterprise account by way of “Settings” > “Account” > “Change to a Skilled account.” It supplies entry to further options, like scheduling.
2. Faucet the “+” Icon
Faucet the “+” icon to start out creating your Instagram put up. (The “Put up” choice is chosen by default.)

Posting on Instagram lets you share one picture. Or create a photograph carousel containing a number of photographs.

Aspect be aware: Take a look at these assets to find out about different varieties of Instagram content material:
- Story: Put up photographs and movies that disappear inside 24 hours
- Reel: Share a video as much as 90 seconds lengthy
- Dwell: Livestream by Instagram
3. Choose Pictures
Subsequent, choose the picture(s) you wish to put up on Instagram.
You’ve got three choices:
Keep in mind:
You may put up sq., horizontal, and vertical photographs on Instagram. However they might be resized or cropped to suit the supported resolutions and ratios:
- Instagram put up dimension decision: From 320 to 1,080 pixels extensive
- Instagram put up dimension ratio: Between 1.91:1 and 4:5

Choice 1: Add One Picture
Faucet the photograph you wish to put up to Instagram. Or use the drop-down to browse different albums.

Instagram crops horizontal and vertical photographs to squares by default. Faucet the develop icon to view your photograph in full.

To regulate the crop, pinch and transfer your picture throughout the body.
Faucet “Subsequent” or “→” while you’re executed.

Choice 2: Create a Picture Carousel
Use the Instagram add function to create a photograph carousel that customers can swipe by.
Faucet the “Choose A number of” textual content or icon. Then choose as much as 10 footage within the order you need them to look.
Change between albums utilizing the drop-down menu.

Faucet “Subsequent” or “→” while you’re executed.
Choice 3: Take a New Picture
Faucet the digital camera icon to take a brand new photograph. And switch it into an Insta put up.
The rotate icon switches between entrance and rear cameras. The lightning image adjustments flash settings.

You can even double faucet anyplace in your display screen to change cameras.
Seize the shot while you’re prepared. You may all the time return when you’re not proud of it.
Now that you understand how so as to add photographs to Instagram, let’s learn to edit them:
4. Edit Pictures
You may edit your Instagram photograph(s) by way of the magic wand icon, “Filter” tab, and “Edit” tab. To make your photographs extra eye-catching and interesting.
In case you’re posting a photograph carousel, you possibly can apply a filter to all pics first. Faucet any picture to entry its particular person settings. Then faucet “Finished” or “✓” while you’re completed enhancing.
Magic Wand Icon (Lux)
The magic wand icon on the high of the web page opens “Lux” settings. This impacts the distinction and saturation of your Instagram photograph.
Use the slider to experiment. Then click on “Cancel” or “Finished” while you’re completed.

Filter Tab
Within the “Filter” tab, you possibly can apply a filter to your picture. Instagram filters mix a lot of results (corresponding to brightness and colour) to present photographs a selected look.
Faucet any choice to see what the filtered picture appears like.
Then faucet the identical filter once more to regulate its depth. Choose “Cancel” or “Finished” when you’re completed.

To undo your adjustments, return to “Regular” at any time. (Many customers tag these photographs #nofilter.)

Edit Tab
Within the “Edit” tab, you possibly can apply numerous results to your Instagram photograph:
Impact |
Description |
Regulate |
Change the photograph’s horizontal or vertical perspective |
Brightness |
Make your photograph brighter or darker |
Distinction |
Change the variation between mild and darkish colours |
Construction |
Amplify the small print in your image (much like Sharpen) |
Heat |
Shift colours towards heat orange tones or cool blue tones |
Saturation |
Regulate the depth of your photograph’s colours |
Colour |
Give shadows or highlights a colourful tint |
Fade |
Give your picture a washed-out look |
Highlights |
Make the lightest areas of your picture lighter or darker |
Shadows |
Make the darkest areas of your picture lighter or darker |
Vignette |
Darken the outer edges of your image |
Tilt Shift |
Apply a radial or linear tilt shift to alter your picture’s focus |
Sharpen |
Amplify the small print in your image (much like Construction) |
Faucet any impact to start out making adjustments. While you’re completed, faucet “Cancel” or “Finished.”

When you’re pleased along with your photographs, click on “Subsequent” or “→” within the upper-right. This may take you to the “New put up” web page.

5. Add a Caption
Write a caption in your Instagram put up within the corresponding subject. This lets you add context to your photograph.
The character restrict is 2,200 characters. However quick and snappy descriptions are often greatest for partaking customers.
Plus, Instagram truncates captions, relying on context:

Some creators add additional context by way of feedback:

Embrace related key phrases and hashtags in your caption—not the feedback. This helps customers uncover your put up by search.

Tip: See which hashtags drive essentially the most engagement by analyzing your Instagram posts in Semrush’s Social Tracker device. You can even see which hashtags your rivals use.

You can even embody emojis and tag customers. But it surely’s not potential so as to add clickable hyperlinks to captions or feedback. Many creators get round this by directing customers to the hyperlink of their bio.

Tip: While you create Instagram posts in Semrush’s Social Poster device, you possibly can simply replace the hyperlink in your bio. There’s no have to edit your bio every time.
6. Tag Individuals and Areas
In case your photograph options one other Instagram consumer (both an individual or a model), faucet “Tag folks.”
Then faucet the related a part of the picture, seek for their deal with, and choose the proper end result from the record.

After publishing, the tagged consumer will obtain a notification. They may be extra more likely to interact (i.e., like, remark, or share) because of this.
In the event that they approve your tag, your put up will seem of their “Tagged” part.
All of those components can enhance your put up’s attain.

If the placement in your picture may curiosity customers, faucet “Add location.” Then select or seek for a spot to tag. This is usually a metropolis, attraction, space, and many others.
Instagram customers can seek for photographs by place. So location tags are nice for connecting with native residents and vacationers.

7. Add Alt Textual content
Add customized alt textual content to your picture(s) by way of “Superior settings” > “Write alt textual content.”
Alt textual content acts as a picture substitute for customers with visible impairments or studying variations who use screen-reading software program. It makes Instagram posts extra accessible.

Instagram makes use of AI to generate alt textual content mechanically. However customized alt textual content may be extra correct and efficient.
Plus, together with key phrases in your alt textual content may assist your posts present up in search outcomes and options.
8. Assessment Settings
The “New put up” web page affords different choices relying in your machine, put up kind, and account settings.
For instance, you would possibly be capable to cross-post your Instagram photograph to your Fb web page. Add music. Or flip off commenting by clicking “Superior settings.”

Assessment these settings earlier than posting on Instagram.
Tip: While you create Instagram posts with Semrush’s Social Poster device, you possibly can cross-post to Fb, Pinterest, LinkedIn, Twitter, and Google Enterprise Profile.
9. Publish or Schedule Your Put up
To publish your Instagram put up instantly, faucet “Share” or “✓” within the upper-right.

To schedule your Instagram put up for later, faucet “Superior settings” > “Schedule this put up.” Choose a date and time as much as 75 days prematurely, then faucet “Set time.”

Return to the “New put up” web page then faucet “Schedule” to verify your put up.

Notice: You should use the cell app and have a Skilled account to schedule Instagram posts like this. Alternatively, use a social media scheduling device like Semrush’s Social Poster:
Put up on Instagram with Semrush
Semrush’s Social Poster device could make it faster and simpler so as to add a put up on Instagram. And schedule posts for later.
✓ Create and preview your put up on one web page
✓ Edit your photographs with filters, results, overlays, stickers, and extra
✓ Publish your put up alongside a remark and new bio hyperlink
✓ Cross-post to Fb, Pinterest, LinkedIn, Twitter, and Google Enterprise Profile
✓ See how Insta posts match into your wider social media calendar
Particularly when you’re posting on Instagram for a number of shoppers.
✓ Get consumer approval earlier than posting
✓ Handle a number of accounts in a single place
✓ Use Social Analytics to share experiences by way of the Consumer Portal
After signing up, observe the prompts to attach your Instagram for Enterprise account.
(Don’t have a Enterprise account? Go to “Settings” > “Account” > “Change to Skilled account” in Instagram to get began.)
Then, go to the “Social Poster” and click on “New put up.”

Verify the Instagram icon on the high. And another linked profiles you’d wish to cross-post to.

Now you’re able to draft your Instagram put up.
Enter a caption on the high. Click on the smiley face icon so as to add emojis.

Then drag and drop your photograph(s) into the field. Or click on to open your file explorer.

To edit a picture, hover on the thumbnail and click on the pen icon.

There are numerous methods to reinforce your photographs:
Instrument |
Description |
Library |
Exchange your picture by importing one other picture, opening your webcam to take a photograph, or selecting an image from our library |
Rework |
Crop, rotate, and realign your picture |
Filters |
Apply a filter from our library and alter its depth |
Regulate |
Change brightness, distinction, saturation, and rather more |
Focus |
Apply a blurred impact to sure components of your photograph |
Frames |
Add a border to your picture |
Overlays |
Apply a picture overlay and alter its opacity |
Textual content |
Add extremely custom-made textual content to your picture |
Stickers |
Apply emoticons and shapes to your image |
Brush |
Draw in your image utilizing the adjustable device |
Be sure to click on “Save” while you’re executed.

If you wish to replace the hyperlink in your bio when the put up goes out, click on “Hyperlink in bio” and enter the URL.
(The primary time you do that, you want to arrange the method. Click on “Be taught extra” and duplicate the magic hyperlink. Then go to Instagram > “Edit Profile” > “Add Hyperlink” > “Add exterior hyperlink” and reserve it there.)

If you wish to publish a remark alongside your put up, click on “First remark” and enter your textual content.

Subsequent, resolve when your Instagram put up needs to be printed:
- Put up now: Publish your put up as quickly as you affirm
- Schedule: Schedule your put up for a set time sooner or later—use the toggle and duplicate the key hyperlink in case your “Put up wants approval” first
- Publish commonly: Republish your put up at an everyday interval
- Save as draft: Save your draft in Semrush and work on it later
Verify the “Calendar” on the suitable to see the place the put up matches into your social schedule.

When you’re pleased along with your settings (and the “Put up preview” on the suitable), click on the blue button to verify.
Or click on the grey button to verify and begin your subsequent put up. That is helpful if you wish to schedule Instagram posts in bulk.

And that’s learn how to put up on Instagram by way of Semrush! You may observe an identical course of to publish and schedule video reels.
Take a look at the remainder of our Social Media Toolkit for extra methods to raise your social technique. Or decide up some additional ideas and methods from our social media administration information.