Yves Rocher turns into on-line solely in DACH area

French cosmetics firm Yves Rocher is closing all of its branches in Germany, Austria and Switzerland. With the corporate’s present enterprise mannequin, it’s not potential to function sustainably and efficiently. It can proceed working in these markets, however on-line solely.

Yves Rocher is French cosmetics firm with brick-and-mortar shops in Europe, in addition to localized on-line shops. In 2021, the corporate closed its seven shops within the Netherlands. Within the coming months, all shops within the DACH area may also shut.

350 jobs affected

Not less than 140 branches and 350 jobs shall be affected by the choice. Workers have been already knowledgeable concerning the closures in March this yr. Because the corona pandemic, Yves Rocher has handled financial issues.

‘Our prospects can nonetheless discover our merchandise in our on-line store.’

“The previous two years have offered us with huge financial challenges”, stated a spokeswoman. Although the shops are closing, the corporate isn’t ending its actions in these markets. “Our prospects can nonetheless discover our merchandise and organize them instantly in our on-line store.”

Chains closing shops in Germany

Yves Rocher isn’t the primary well-known chain to withdraw from German purchasing streets. Galeria-Karstadt-Kaufhof malls closed, in addition to shoe retailers Görtz and Reno. Trend producer Gerry Weber can be closing a big a part of its branches in Germany. These corporations have been additionally declared bancrupt, which isn’t the case with Yves Rocher.

‘Yves Rocher isn’t the primary well-known chain to withdraw from German purchasing streets.’

The German Retail Affiliation (HDE) suspects that the excessive stage of inflation is a trigger for this growth. “Many retail corporations are experiencing troublesome occasions. First the pandemic with its lockdowns, retailer closures and measures that restricted the variety of prospects, and now the results of the Russian conflict in Ukraine with excessive inflation and poor shopper sentiment”, stated HDE CEO Stefan Genth.

9,000 retailers anticipated to shut

In response to the affiliation, it’s anticipated that round 9,000 retailers in Germany will shut this yr. Earlier than the pandemic, round 5,000 retailers closed annually. If the forecast is appropriate, that may depart 311,000 shops nationwide. In 2015, there have been nonetheless nearly 373,000 shops.