Social Media Picture Dimension Information For All Platforms (2023)

In the event you’re not utilizing social media to develop your model consciousness, enhance model sentiment, and construct a neighborhood of loyal followers, you ought to be.

With extra social platforms popping up each month, there are extra methods than ever to attach together with your clients and prospects through partaking content material.

However earlier than you begin posting at will, it’s vital to notice that no two social platforms have the very same guidelines for picture sizes.

We’ve put collectively a complete information on measurement social media pictures for the social networks that matter.

Let’s get into it.

Social Media Picture Dimension Cheat Sheet

Fb Picture Sizes

Because the largest social community on this planet, Fb has confirmed itself to be a robust mechanism for connecting with at present’s shoppers.

It’s additionally a extremely visible channel the place pictures can be utilized to each current your model and have interaction in genuine storytelling.

From the way you current your organization’s profile to the sorts of pictures you share to your feed and your Fb Tales, making certain your pictures are as much as spec is vital.

Fb Profile Photograph

• Beneficial picture measurement: 196 x 196 pixels.

Your Fb profile image can be cropped to seem as a circle, so be certain that to maintain your photograph’s topic or emblem inside “secure zones” so nothing will get cropped out.

Show measurement differs relying on the system:

• For desktop, it shows at 176 x 176 pixels.
• For smartphones, it shows at 196 x 196 pixels.
• For many function telephones, it shows at 36 x 36 pixels.

In case your profile photograph contains a emblem or textual content, a PNG file would possibly provide the finest outcomes.

Fb Cowl Photograph

You have got extra room to get inventive together with your cowl photograph, because it’s a lot bigger than your profile image. However that additionally means you want the decision proper, or your picture would possibly seem stretched.

• Beneficial picture measurement: It should be a minimal of 400 pixels vast and 150 pixels tall, although we suggest a picture that’s 851 x 315 pixels for the perfect outcomes.

Show measurement differs relying on the system:

• For desktop, it shows at 820 x 312 pixels.
• For smartphones, it shows at 640 x 360 pixels.

Your cowl photograph will load quickest as an sRGB JPG file that’s lower than 100 kilobytes.

Like together with your Fb profile photograph, you’ll probably get higher outcomes utilizing a PNG file in case your cowl photograph contains a emblem or textual content.

Fb Shared Picture

• Beneficial picture measurement: 1200 x 630 pixels.

Whereas the panorama format above is the beneficial picture measurement, it’s also possible to put up in different picture orientations:

• Sq.: 1080 x 1080 pixels.
• Portrait: 1080 x 1350 pixels.

Fb Tales

• Beneficial picture measurement: 1080 x 1920 pixels.
• Fb Tales are vertical picture options (very similar to Instagram Tales) with a facet ratio of 9:16.
• Give attention to conserving any textual content or vital data within the heart of your picture, in order that another parts received’t cowl it.

Learn extra about Fb advertising and marketing.

Instagram Picture Sizes

Most likely essentially the most visible social community of all of them, Instagram is beloved by manufacturers and shoppers alike.

The very nature of the platform – which facilities round sharing images and movies – has made it extraordinarily in style for visible storytelling, and its status for pioneering new options (like Instagram Tales) has cemented it as an area to look at.

Creating a elegant profile is step one to succeeding on Instagram. From there, you’ll wish to experiment with totally different put up sorts – equivalent to Instagram Tales, Instagram Reels, and even photograph carousels – to see what your viewers finds most partaking.

Instagram Profile Photograph

• Beneficial picture measurement: 320 x 320 pixels is the fitting measurement to make sure your photograph reveals up nicely (despite the fact that it shows at 110 x 110 pixels on cell).

Like with Fb, your Instagram profile image will seem as a circle, so be aware of what’s going to get cropped out of the sides.

In contrast to some platforms, your followers can’t click on to develop your Instagram profile picture, so be certain that it may be clearly seen as it’s.

Instagram Feed Posts

When sharing a photograph to your Instagram feed, you will have a number of totally different orientation choices to select from.

The only option will depend upon the content material itself – however at all times needless to say you need to optimize for a mobile-first viewers.

Beneficial picture sizes:

• Portrait: 1080 x 1350 pixels with a facet ratio of  4:5.
• Sq.: 1080 x 1080 pixels with a facet ratio of 1:1.
• Panorama: 1080 x 566 pixels with a facet ratio of 1.91:1.
• Instagram helps picture facet ratios between 1.91:1 and 4:5.

For finest outcomes, Instagram recommends importing pictures with a width of 1080 pixels and a top of between 566 and 1350 pixels, relying on the facet ratio you’re on the lookout for. In the event you share a photograph at a decrease decision than that, Instagram will enlarge it. Equally, for those who share a photograph at the next decision, it will likely be cropped.

• As soon as posted to Instagram, your photograph will show as a 161 x 161 pixels thumbnail in your profile.
• You can even put up an Instagram Carousel of as much as 10 pictures.

Instagram Tales

Instagram tales are ephemeral, however that doesn’t imply you shouldn’t put effort into importing images your viewers will love.

• Beneficial picture measurement: 1080 x 1920 pixels.
• With a minimal decision of 600 x 1067 pixels, it’s a great rule of thumb to maintain your pictures above these numbers.
• Instagram Tales is a vertical picture format, so your images will seem in a 9:16 facet ratio.
• There’s a most file measurement of 4 GB for Instagram Tales.

Instagram Reels

Reels have the identical sizing and dimensions as Instagram Tales.

• Beneficial picture measurement: 1080 x 1920 pixels, with a facet ratio of 9:16.
• Your Reels can be cropped all the way down to a 1:1 sq. picture in your profile feed, and a 4:5 portrait within the residence feed.
• Due to this fact, you ought to be aware to put any textual content or vital visuals within the heart “secure zone” of your video.

Learn extra about Instagram advertising and marketing.

Twitter Picture Sizes

Twitter is a platform of quick, succinct tweets – nevertheless it’s additionally about pictures!

Including images and movies to your tweets could be an effective way to present your viewers with further content material or inform a deeper story – and infrequently, this will make for extra partaking content material.

Like with different platforms, utilizing imagery to create a profile that visually displays your model can even support in fostering model recognition with Twitter customers.

Twitter Profile Photograph

• Beneficial picture measurement: 400 x 400 pixels.
• Minimal picture measurement: 200 x 200 pixels

The utmost file measurement for profile images on Twitter is 2 MB, so be certain that your picture doesn’t exceed this.

Don’t overlook that your profile photograph can be round, as with many different social media platforms.

Twitter Cowl Photograph

• Beneficial picture measurement: 1500 x 500 pixels.
• The utmost measurement for header images on Twitter is 5 MB, although GIFs could be as much as 15 MB for those who use the web site.
• The file sorts that Twitter assist are JPEG, GIF, and PNG. It doesn’t settle for BMP, TIFF, or different codecs.

Purpose to get as near the beneficial picture measurement as potential right here to be able to reduce the chance that your header photograph will seem blurred or stretched.

Be aware that your header will seem in another way relying on the system on which it’s considered, so it helps to have a look on each desktop and cell after you’ve uploaded yours.

Twitter In-Stream Photographs

• Beneficial picture measurement: 1600 x 900 pixels with a 16:9 facet ratio.
• Twitter will mechanically crop in-feed pictures to 500 x 335 px, the place customers can then click on to develop to 1600 x 900.

Whereas 1600 x 900px is the best measurement to make sure that nothing is cropped out of your image within the in-feed preview, it’s also possible to add in several resolutions:

• Sq.: 1080 x 1080 pixels
• Portrait: 1080 x 1350 pixels.

Facet ratios can be optimized in another way relying on the system. Twitter recommends utilizing 2:1 or 1:1 on desktop or 2:1, 3:4, 5:4, or 16:9 on cell.

Different elements you need to think about for Twitter in-stream images:

• The utmost picture measurement is 5 MB.
• Twitter accepts GIF, JPEG, and PNG recordsdata.
• It doesn’t settle for BMP, TIFF, or different file codecs.
• You may put up as much as 4 pictures per put up, however doing this may alter how they’re displayed and their facet ratio.

Learn extra about Twitter advertising and marketing.

LinkedIn Picture Sizes

LinkedIn has cornered the market because the go-to social media community for skilled networking.

Nevertheless it’s greater than only a place for recruiters and job seekers to attach; it’s an area the place companies and people can construct their manufacturers, share their tales, and join with like-minded individuals.

Importing high-quality pictures, each in your profile parts and within the content material you share, is paramount in presenting professionally on LinkedIn – so ensure you adhere to beneficial sizing.

LinkedIn Private Web page

• Beneficial profile photograph measurement: A minimal of 400 x 400 pixels.
• Beneficial cowl photograph measurement: 1,584 x 396 pixels.

LinkedIn Firm Profile Photograph

• Beneficial picture measurement: 400 x 400 pixels.
• Images should be an absolute minimal of 268 x 268 pixels.
• On LinkedIn, your profile photograph will seem as a sq. with a 1:1 facet ratio.
• Most file measurement of 4 MB.
• LinkedIn accepts JPEG, GIF, and PNG file sorts.

LinkedIn Firm Cowl Photograph

• Beneficial picture measurement: 1128 x 191 pixels.
• Make sure to max out your decision right here so your picture isn’t blurry – and keep in mind that it’s going to seem barely in another way on numerous gadgets.
• Bear in mind that your organization emblem will overlap your cowl photograph within the decrease left nook.

LinkedIn Put up Picture Dimension

• Beneficial picture measurement: 1200 x 627 pixels.
• LinkedIn defaults to a 1.91.1 ratio for picture posts and hyperlink posts.

You can even add pictures in different dimensions, equivalent to:

• Sq.: 1080 x 1080 pixels.
• Portrait: 1080 x 1350 pixels.

Learn extra about LinkedIn advertising and marketing.

TikTok Picture Sizes

TikTok has rapidly risen among the many ranks as some of the in style video-sharing social media apps.

Whereas it goes with out saying that you need to perceive the proper sizing for any movies you add to TikTok, it’s additionally vital to know the fitting sizing for different content material parts on the platform – equivalent to your profile photograph, and any carousel pictures you would possibly wish to put up.

Getting these proper will result in extra engagement together with your audience.

TikTok Profile Photograph

• Beneficial picture measurement: 200 x 200 pixels.
• The minimal measurement for a TikTok profile photograph is 20 x 20 pixels, however adhering to the beneficial sizing above will provide you with the perfect outcomes.

TikTok Video Dimension

• Beneficial video measurement: 1080 x 1920 pixels.
• 9:16 is the best facet ratio for TikTok movies.
• Most video size of three minutes.

TikTok Carousel Picture Dimension

• Beneficial picture measurement: 1080 x 1920 pixels.

For finest outcomes, you need to goal for a 9:16 or 1:1 facet ratio for TikTok carousels, however importing pictures with a 4:5 ratio can be potential.

Learn extra about TikTok advertising and marketing.

Pinterest Picture Sizes

Visuals are core to the Pinterest platform, because it’s primarily a spot for customers to find issues – from recipes to residence decor concepts and extra.

For manufacturers, Pinterest is a superb place to attach together with your splendid viewers via content material that conjures up them and catches their eye. It’s additionally a robust device for sharing your merchandise and inspiring individuals who had been beforehand unaware of your model to develop into clients.

So, naturally, you wish to be certain that your Pinterest pictures are top-notch.

Pinterest Profile Photograph

• Beneficial picture measurement: 165 x 165 pixels.
• Like different platforms, your Pinterest profile photograph will seem as a circle – so preserve that in thoughts when selecting a picture.
• Your profile will show in another way on totally different areas of the positioning:
  • On the house web page, it shows at 165 x 165 pixels.
  • On the remainder of Pinterest, it shows at 32 x 32 pixels.
• The utmost file measurement is 10 MB.
• You should utilize a JPG or PNG file kind to your profile photograph.

Pinterest Cowl Photograph

• Beneficial picture measurement: 800 x 450 pixels.

Pinterest Pin Picture

• Beneficial picture measurement: 1000 x 1500 pixels for a vertical picture.
• Pinterest recommends utilizing a picture facet ratio of two:3 to your Pin pictures to present your viewers the perfect expertise.
• Pins will seem on the feed and boards with a width of 236 pixels.
• The utmost file measurement is 20 MB.

Pinterest Board Show Picture

• Beneficial picture measurement: 222 x 150 pixels.
• The smaller thumbnail measurement right here can be 55 x 55 pixels.

Different Pinterest Picture Sizes

• For Story Pins, the beneficial picture measurement is 1080 x 1920 pixels.
• For Carousel Pins, the corporate recommends sizing of 1000 x 1500 pixels (portrait) or 1000 x 1000 pixels (sq.) and a facet ratio of 1:1 or 2:3. You may embrace as much as 5 pictures.
• Movies on Pinterest could be a most of quarter-hour and may make the most of the identical beneficial sizing and facet ratios as Carousel Pins above.

Learn extra about Pinterest advertising and marketing.

YouTube Picture Sizes

Because the world’s main video-sharing platform, YouTube has develop into a staple platform for social media customers.

And whereas importing distinctive movies is the purpose, there are additionally different methods you may set your self up for achievement on YouTube – equivalent to in your public-facing profile.

YouTube Profile Photograph

• Beneficial picture measurement: 800 x 800 pixels.
• This photograph will show at 98 x 98 pixels.
• Guarantee your photograph content material is centered so nothing is cropped out.

YouTube Profile Banner Photograph

• Beneficial picture measurement: 2560 x 1440 pixels, with a 16:9 facet ratio.
• The minimal measurement YouTube will settle for to your cowl photograph is 2048 x 1152 pixels.
• Be sure your textual content and logos are inside the ‘secure zone’ of 1235 x 338 pixels.
• The utmost file measurement is 6 MB.

YouTube Thumbnail Photograph

• Beneficial picture measurement: 1280 x 720 pixels, with a minimal width of 640 pixels.

YouTube Video Dimension

• Beneficial video measurement: A minimal dimension of 1280 x 720 pixels, with a 16:9 facet ratio.

Learn extra about YouTube advertising and marketing.

Snapchat Picture Sizes

The chief in ephemeral content material, Snapchat continues to be in style amongst youthful social customers.

The app focuses closely on vertical picture content material in a 9:16 facet ratio, and also you’ll discover that mirrored throughout a number of of its options.

Snapchat Adverts Picture

• Beneficial picture measurement: A minimal of 1080 x 1920 pixels, with a 9:16 facet ratio.
• The utmost file measurement is 5 MB.
• Accepted file sorts are PNG or JPEG.

Snapchat Geofilter

• Beneficial picture measurement: A minimal of 1080 x 1920 pixels, with a 9:16 facet ratio.
• The utmost file measurement is 5 MB.

Learn extra about Snapchat advertising and marketing.

Why Resize Your Photographs For Each Social Media Channel?

Social media is a aggressive house, with many manufacturers and creators vying for audiences’ consideration.

To pique the curiosity of social customers, it’s essential to place your finest foot ahead in your content material – and which means sharing visuals tailor-made to that platform’s specs.

In the event you don’t resize your pictures to fulfill the necessities of every channel, they could find yourself wanting pixelated, stretched, awkwardly cropped, or simply plain low-quality, which received’t encourage individuals to have interaction together with your content material.

Past that, every platform’s algorithm will usually reward you for posting optimized and interesting content material, which can assist it achieve much more traction.

How To Resize Photographs For Social Media

Seeking to resize pictures for social however don’t know the place to start out? Listed here are a number of widespread instruments you should use:

In Conclusion

Sizing your pictures accurately for all of your social profiles is an easy step to make sure you optimize your social media presence.

Now that you’ve all the mandatory particulars on beneficial sizing throughout every platform and the fitting instruments that will help you edit your images, nothing ought to cease you from sharing high-quality content material on social media!

The subsequent step is determining precisely what tales you wish to inform and present precious and interesting content material to your viewers.

Good luck!

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Featured Picture: Roman Samborskyi/Shutterstock