“Women and gents, Sensible Swap welcomes you to Galaxy! We’re approaching at a pace of 1GB switch in lower than 2 minutes. For all transfers through cable and cloud, information encryption is lively always.”
In a flight attendant-like announcement, Galaxy’s new video spotlighting the convenience of switching over to a brand new Galaxy smartphone from one other working system publicizes that apps and information out of your former smartphone have moved quick and comfortably made it to their new system. The icons are impressed with their new house, taking a leisurely go searching whereas testing their new look.
Shot from the attitude of smartphone icons, this amusing video was launched on Samsung Electronics’ YouTube channel in April as a part of the “Samsung Galaxy: All About Switching” marketing campaign. It exhibits off main Galaxy options for customers who could also be hesitant to make the change. In additional than two weeks since its launch, the clip went viral — reaching 21.2 million views and receiving greater than 72,000 likes and 5,400 feedback.
Can I Safely Swap to Galaxy? Answering the Actual Issues of Customers
Analysis exhibits that considerations in regards to the system switching course of are a phenomenon shared by many. From questions in regards to the complexity of the switching course of to platform compatibility with present peripherals, to worries over whether or not pictures and different information will be safely transferred with out loss, switching fears are frequent.
In “All About Switching,” the icons mirror customers’ preliminary considerations, changing into misplaced in confusion upon listening to that they’ll be shifting to a brand new house. Comical conversations ensue between the personified icons to assist ease customers’ potential worries.
▲ Knowledge transferred to Galaxy by the Sensible Swap app (left) and a shopper their transferred information (proper).
Right here to reassure each involved icons and customers alike is the Galaxy Sensible Swap app. The change to Galaxy is over in a flash, complemented by the full of life and dynamic icons. Even with out facial options, their expressions and detailed animation results assist convey every icon to life. In truth, 3D animation was used to boost the refined expressions of the Samsung Knox icon to imitate the refined actions of a mouth and eyebrows.
▲ A credit score display screen on the finish of the video exhibits the video’s voice actors throughout recording.
To assist create this entertaining video, Samsung enlisted the assistance of some notable voice actors who’ve appeared in Hollywood blockbusters akin to Star Wars and Jurassic Park and an animation voice performing specialist whose credit embrace the U.S. variations of Naruto and Bleach. As well as, detailed animation results assist convey every icon to life. In the direction of the top of the video, viewers see behind-the-scenes clips of the voice actors in motion.
From Sensible Swap to One UI: Spotlighting the Distinctive Galaxy Expertise
Via the “All About Switching” video, Samsung is just not solely displaying how straightforward it’s to make the change to Galaxy but in addition introducing the distinctive options and advantages of Galaxy. The video is split into a number of chapters together with Sensible Swap, SmartThings service, Samsung Knox safety, Fast Share and One UI. The icon of every characteristic pops up through the corresponding chapter to introduce what it does whereas addressing any conditions customers might encounter.
▲ (From left) The icons of the options, together with SmartThings, Samsung Knox and Fast Share, introduce what the options do in a compelling method.
As an illustration, the SmartThings icon declares that “Nothing’s extra essential than connections!” and goes on to say that Galaxy can join to numerous wi-fi headphones, TVs, lights and different IoT platforms. The Samsung Knox icon is available in proper after to clarify that information will stay protected and guarded for generally used apps and people who require additional safety akin to monetary apps. To study extra about every characteristic, viewers can merely choose the chapter they’re excited about.
▲ Among the feedback left by viewers on the “All About Switching” video uploaded to Samsung Electronics’ YouTube channel.
Galaxy followers worldwide have reacted to “All About Switching,” posting feedback on the Samsung Electronics’ YouTube video which are simply as humorous because the video itself. As some viewers stated: “I’ll by no means take a look at my icons the identical after seeing this,” “We’d like season 2,” and extra. A viewer who recognized themselves as a unique smartphone consumer left a protracted remark that echoed the reactions of many others: “This was so tasteful and informative and might def [sic] assist others see how straightforward it may be to change over [to Galaxy].”
“The ‘All About Switching’ video was designed to introduce the benefits Samsung Galaxy can provide to customers who’re hesitant about making the change to Galaxy in an entertaining and relatable means,” stated Sonia Chang, Vice President of Advertising and marketing Staff of MX Enterprise at Samsung Electronics, who led the video creation. “We hope that Galaxy’s distinctive benefits and the comfort of Sensible Swap resonate with customers by the video’s dynamic storytelling.”
Following the constructive response to the video’s launch, Samsung is planning to develop related content material to introduce the distinctive options and functionalities of Galaxy in modern and interesting methods.
