We’re simply beginning to scratch the floor of what generative AI can do, and but it’s already starting to remodel the advertising and marketing business. An April 2023 survey of world CMOs revealed that about 70 p.c of their organizations use generative AI, with practically half utilizing it to create higher-quality content material quicker than earlier than.¹ The following bounce for enterprises is learn how to use the know-how to provide content material at scale whereas mastering your model and your voice.
The brand new Typeface app for Microsoft Groups, out there at present, will assist enterprises make that leap ahead. It makes use of the highly effective mixture of Azure Machine Studying, Azure OpenAI Service, and Typeface’s brand-personalized AI to create content material considerably quicker than people can, permitting firms to scale advertising and marketing efforts and produce a spread of belongings similar to artistic briefs, e mail campaigns, multimedia on-line adverts, and extra. And all of it occurs in Groups, the place chats present the enterprise context and collaborative capabilities customers want with out switching apps.
On this submit, I’ll discover how Typeface harnesses generative AI to supercharge branding and advertising and marketing initiatives, how Typeface was capable of rapidly develop an app for Groups to carry AI-based content material creation into the circulate of labor, and the way the way forward for generative AI might remake advertising and marketing and different enterprise features.
How Typeface personalizes branded content material in a flash
Understanding an organization’s model and voice is important for generative AI to provide efficient artistic belongings. To assist Typeface study, a buyer provides content material examples, model tips, product particulars, and imagery to coach Typeface’s proprietary Affinity AI to construct a novel mannequin for every model. Customers can then rapidly generate personalised multimedia content material with pre-built Typeface workflows and templates, together with advert pictures, product listings, website positioning meta tags, and extra.
Think about you’re a advertising and marketing supervisor beginning a social media marketing campaign to advertise a brand new line of apple drinks from a client items model. In Typeface, you possibly can rapidly generate a caption and a picture directly, custom-made for a particular audience. In lower than a minute, Typeface produces personalised outcomes that may be introduced into quite a lot of social media platforms.²
With just a few clicks, the can of juice might be swapped with different pictures to point out up to date packaging or a wholly new drink line, and extra copy choices might be produced in seconds.
How Typeface integrates generative AI into Microsoft Groups
The increase to artistic output that Typeface can present is obvious, so it solely is sensible to have that power multiplier out there in Microsoft Groups. Actually, Typeface has a layer known as Typeface Circulate, which is all about providing the app on the platform the place customers work.
“Staff work collaboratively, and we would like content material creation instruments to come back to us wherever we already are,” says Vishal Sood, Head of Product at Typeface. “Microsoft Groups is an immensely well-liked platform the place customers are already brainstorming and sharing content material with their groups, so it is an ideal match to carry the facility of Typeface to Groups and supply artistic worth proper within the circulate of labor.”
“The event course of was straightforward, and we had been capable of get up the primary model of the Typeface for Groups app in only a few days,” Sood says. “Then we labored carefully with Microsoft to refine the person expertise. It’s an especially priceless partnership for us.”
How enterprises can get probably the most from Typeface for Groups
Not solely will prospects be capable of use the capabilities of the Typeface platform in Groups, they may also have performance unique to the Groups app.
- Staff can brainstorm individually utilizing the non-public app expertise inside Groups. As soon as they’ve ideated, they’ll generate belongings utilizing Typeface AI and share their work on Groups for broader opinions with out switching contexts.
- Typeface makes use of message extensions in order that customers can leverage the huge quantity of content material they’ve collaborated on in Groups. For instance, they’ll merely right-click on a video of an government’s speech and inform Typeface to draft a weblog submit from that file.
As illustrated by the factors above, the 2 most important enterprise use circumstances of Typeface for Groups are ideation and collaboration. Within the ideation part, staff can use generative AI to go from a clean web page to a whole draft nearly immediately, with extra polish than could be doable manually. Then the draft might be shared simply on Groups for suggestions loops and collaborative refinement in the identical house the place customers, content material, and enterprise context all come collectively.
For these essential suggestions loops, Typeface provides a wealthy, AI-based enhancing expertise. Utilizing the Generative Refine characteristic, customers can spotlight sections of textual content and select from a spread of enhancing choices, similar to enhance writing, summarize, and alter tone or language. Related choices can be found for pictures as nicely, together with altering particular parts of an image or extending it with AI, including or deleting belongings from a picture, including filters, and overlaying textual content.
A screenshot of the Typeface app in Groups, displaying an Instagram submit that has been shared in chat.
All content material produced on the platform comes with three layers of name management. Typeface is constructed with Azure OpenAI Service, which helps Typeface be sure that every firm’s info is used just for their very own mannequin and to not practice others. Azure OpenAI Service additionally gives content material filtering providers in alignment with Microsoft’s Accountable AI Requirements, in order that prompts and outputs are acceptable. And the proprietary Typeface Secure layer permits enterprises to point different key phrases or content material that’s off limits.
How Typeface and generative AI will evolve
Within the close to future, Typeface goals to increase its app throughout Microsoft 365 to Phrase, PowerPoint, and Excel. There are additionally plans to leverage the wealth of knowledge in Microsoft Graph, the entry level for Microsoft 365, in order that the app can make the most of contextual enterprise info for producing output, although the privateness of that information will probably be maintained in order that it’s not used to coach, retrain, or enhance basis fashions. Utilizing that wealthy enterprise information, artistic content material and inner belongings for HR, finance, and different teams will probably be constructed with the intelligence of the entire enterprise and shared within the circulate of labor in Groups.
Typeface additionally provides the lacking piece for any a part of the enterprise to create content material at pace: personalization. The app will help set up a middle of excellence for content material creation fueled by generative AI that’s educated in your model and might collect enterprise-wide context.
“Our imaginative and prescient is to create this unified, clever content material hub that learns out of your current belongings after which personalizes content material throughout advertising and marketing, HR, gross sales, and different use circumstances at scale,” says Typeface Founder and CEO Abhay Parasnis. “Typeface can present extra worth by delivering this personalised content material cloth on Groups, a platform with lots of of thousands and thousands of customers throughout enterprise teams in a number of the world’s largest firms. Typeface for Groups will maximize the attain and impression that generative AI can have on branded content material creation for all of your customers.”
Study extra about harnessing AI with collaborative apps in Microsoft Groups
Give prospects an expertise they’ll love by constructing collaborative apps with Microsoft Groups.
Try these assets for extra info on Groups apps and Microsoft assist:
Uncover Typeface for Groups and study extra about learn how to personalize content material creation with generative AI. This integration is offered at no further cost to all Typeface prospects who even have a Microsoft Groups account. Not a Typeface buyer however inquisitive about attempting it? Join a 30-day free trial by including the app and clicking “enroll.”
We love sharing associate success tales. In case you have a narrative, please contact us.
1. How CMOs Are Succeeding with Generative AI, Boston Consulting Group. June 15, 2023.
2. This social media copy and picture had been created by the Typeface firm utilizing its proprietary AI solely for advertising and marketing functions. The Cecilié model is totally fictitious and isn’t meant to signify an actual product or firm.
