Apple hit with new investigation over ‘misleading advertising and marketing and programmed obsolescence’


Apple is going through a brand new probe from regulators in France over alleged product obsolesce. As reported by the French information outlet AFP Information and confirmed by Reuters, the investigation began again in December 2022 and is expounded to Appleā€™s follow of tying the serial numbers of restore elements to the serial variety of iPhones, iPads, and Macs.

As reported by AFP Information, the investigation was kickstarted following a criticism from the ā€œCease Deliberate Obsolescenceā€ affiliation, sometimes called the HOP affiliation. In its criticism, the affiliation targets Appleā€™s serialized restore coverage, saying that the corporate is ā€œassociating the serial numbers of spare elements to these of a smartphone.ā€

In a follow-up assertion to Reuters, a spokesperson for the Paris prosecutor in France confirmed the judicial investigation and confirmed that the investigation was prompted by a criticism from the HOP affiliation. ā€œFollowing a criticism, an investigation was opened in December 2022 into misleading advertising and marketing practices and programmed obsolescence,ā€ the prosecutor mentioned.

In a translated model of the criticism posted to its web site, HOP outlined its points with the follow of serialization of restore elements:

This new criticism targets an more and more widespread follow [By Apple]:Ā serializationĀ (also referred to as ā€œpairingā€), which consists of associating the serial numbers of the elements and peripherals of a product with that of the iPhone, specifically, through microchips. This follow has not too long ago affected the elements most continuously subjected to breakdowns (screens, battery, digicamā€¦).

It permits the producer toĀ restrict restore potentialities, particularly for unapproved repairers.Ā In lots of circumstances documented within the criticism, malfunctions are present in circumstances the place the system is repaired with a component, even an identical and unique, not approved by Apple software program. These can be triggered throughout an replace (as within the current case of a contact display screen repaired on an iPhone XR made unusable after the iOS 16 replace). Whereas a easy return to iOS15 corrects this failure, Apple doesn’t authorize it, preferring to incriminate a ā€œnon-original Apple display screen that causes a contact downsideā€.

These practices violate not solely the precise to restore, but in addition the event of smartphone reconditioning, insofar as gadgets put again into circulation could endure present or future malfunctions.

Appleā€™s Self Service Restore program, which launched in France final December, requires that prospects enter the serial variety of the iPhone for which they’re shopping for the elements. The enter serial quantity should match the serial variety of the returned half in an effort to get the returned half credit score from Apple.

Whereas Appleā€™s Self Service Restore program has been praised as being a step in the precise course, itā€™s clearly one thing that wants extra work ā€“Ā as we identified in our protection final Could.

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