We not too long ago surveyed a mix of carriers and MSPs, SD-WAN distributors, and pure-play safety distributors about their community safety choices in an effort to analyze what these providers are and the way they’re being provided.
On this evaluation, we additionally element the accessible pricing fashions throughout providers.
Here is an excerpt.
As we noticed with the emergence of SD-WAN a number of years in the past, we anticipated to see pricing fashions for SASE/ZTS providers fluctuate significantly by supplier.
Whereas we hope to at some point add some precise costs to the survey, we first want to ascertain how suppliers are presenting costs for these providers to enterprise prospects and consider if the market is selecting particular pricing fashions we might use to check throughout suppliers.
We requested respondents to establish how they cost prospects for every service, whether or not by person, bandwidth, encrypted throughput, or by another metric. Responses diverse by supplier, product, and safety associate used.
To raised observe pricing technique developments, we distilled any long-form solutions into discrete classes. We then tracked the variety of cases a sure pricing technique was famous throughout all suppliers and merchandise.
Pricing Sorts Throughout All Merchandise (2023)
Notes: Every bar represents the entire variety of cases of respondents noting every pricing kind throughout all merchandise. Supply: TeleGeography © 2023 TeleGeography
- The commonest pricing technique was to cost prospects per person with 34 particular person cases.
- Per web site and per bandwidth have been the subsequent commonest pricing methods.
- Almost a dozen instances, suppliers indicated they didn’t have an extra cost so as to add a service to an present safety stack.
- There was an extended tail of assorted pricing methods listed that largely used a mix of methods or some form of month-to-month recurring value per product.
- It’s fairly seemingly that in updates of this examine that embody a predetermined record of pricing methods, we can consolidate these classes that we constructed from lengthy kind solutions. For instance, “MRC” is probably going not mutually unique with different classes, reminiscent of “per person” and “per bandwidth.” Future updates will present respondents with particular classes to selected from, hopefully eliminating a number of classes.
This evaluation was pulled from the brand new SASE module of our Cloud and WAN Analysis Service.
Study extra about this distinctive analysis suite over right here.
