Athena Severi co-founded Titan Community, an Amazon-seller neighborhood, in 2019 with Dan Ashburn, a U.Okay.-based service provider. Earlier than that, the pair launched China Magic for product sourcing.
Titan Community hosts in-person occasions and gives workshops, mentoring, and collaboration.
Severi and I lately mentioned Titan, promoting on Amazon, and extra. Your complete audio of our dialog is embedded beneath. The transcript is edited for size and readability.
Eric Bandholz: What do you do?
Athena Severi: I’ve the most important mastermind on the planet for Amazon sellers referred to as Titan Community. I began my journey on Amazon 9 years in the past with my very own model.
I’m into constructing neighborhood. Once I received into Amazon, I began placing on dinners, occasions, and seminars, after which it become a cruise, after which it become a visit to China. It’s been a very enjoyable, adventurous, loopy journey.
Bandholz: Inform us about your mastermind.
Severi: We’ve introduced collectively some highly effective business leaders. These guys are within the trenches, eight to nine-figure sellers. Now we have consultants in sourcing, branding, outdoors site visitors, and extra. We name it Titan as a result of they’re the titans of the business.
The place you’re at within the ecommerce journey determines your focus. Somebody looking for their first product has completely different wants than somebody doing 1,000,000 a month in gross sales. Every has distinctive ache factors, strengths, and focus.
The way it works. We onboard you and begin with a one-on-one technique name. You get assigned to a Titan mentor, somebody who’s a couple of steps forward of you within the sport. Everybody’s completely different. Your ambition stage will probably be completely different than the following man. Are you trying to exit? Are you on the lookout for money circulation? What are you attempting to attain? Based mostly on these objectives, you’ll be assigned to a small group of like-minded people at an identical place of their journey.
Bandholz: What do your in-person occasions appear to be?
Severi: My background is in occasions. Once I put issues on, it’s like a complete different universe. We decide a stupendous location, and we do the networking within the pool and on the seaside. Many entrepreneurs maintain all the things near their chest, so we’ve constructed a world the place people can construct belief with one another, have a couple of drinks, and benefit from the surroundings as they type that relationship. I like watching folks’s eyes gentle up and seeing how they join. Occasions are my calling, what I used to be meant to do.
Now we have workshops at our occasions, three or 4 hours. They’re very hands-on — conversion, pay-per-click, product, technique.
All advised we’ve about 4 or 5 occasions a yr.
Bandholz: Do you could have rivals in the identical area?
Severi: The primary time this occurred was in China. Two of our guys have been promoting related merchandise. I took them to a room and stated, “You might have two choices. You may both have friction, or you possibly can collaborate. I recommend you collaborate.”
They went to their suppliers, leveraged the dimensions of their orders collectively, mixed containers, and have become pals. I’m not saying that’s going to occur on a regular basis. Wholesome competitors is an efficient factor.
There’s loads of room for everybody on Amazon.
Bandholz: What’s the splendid member of Titan Community?
Severi: We’re on the lookout for mental property and distinctive manufacturers that talk to their viewers. We don’t search cookie cutters. We’re occupied with model homeowners and their tales. The merchandise are doing effectively as a result of they’re completely different.
For instance, we’ve a member model for particular wants kids. The girl who began it has a stupendous story. We consider in that model. We search for one thing that we are able to develop. Profitable sellers perceive who they’re serving.
We’ve been leveraging AI for analysis. What we are able to do in 5 minutes with AI is insane. It used to value hundreds and take months.
ChatGPT can create a model from scratch — begin to end — the merchandise, suppliers, all the things. Midjourney can design a product. It’s loopy.
With AI, we’re in a brand new period. Everybody’s like, “The gold rush of Amazon’s over.” I’m like, “No, we’re simply getting began.”
Bandholz: The place can folks be part of the neighborhood or discover you?
Severi: TitanNetwork.com. I’m on Instagram and Fb. In case you’re beginning, go to GenesisBootcamp.com.
