Hosted in Seoul, South Korea for the primary time, Galaxy Unpacked 2023 celebrated the technological innovation of Samsung Electronics and the cultural heritage of Korea’s capital metropolis.
Guests at Galaxy Unpacked 2023 may expertise Samsung’s newest merchandise inside an area adorned like a “hanok,” or conventional Korean-style home.
The Expertise Zone was masterfully crafted by Kyung-sun Chae, artwork director of the worldwide hit collection “Squid Recreation.” Samsung Newsroom met with Chae to be taught in regards to the creation behind the one-of-a-kind Expertise Zone at Galaxy Unpacked 2023.
Q. How do you’re feeling being the director overseeing the Expertise Zone on the first Galaxy Unpacked held in Seoul?
I’m proud that I obtained to showcase numerous options of the most recent Galaxy gadgets and spotlight Seoul’s allure to numerous individuals by Galaxy Unpacked. My favourite a part of this expertise was growing the preliminary ideas for the Expertise Zone. Via this occasion, I now have a brand new want to introduce Korean tradition and areas to a wider viewers utilizing Galaxy know-how.
Q. What are some variations between the Expertise Zone you created for Galaxy Unpacked and manufacturing designs you’ve created prior to now?
Manufacturing design is about visualizing textual content in video — it’s all about expressing the textual themes and distinct attributes of the characters in a visually efficient method.
For Galaxy Unpacked, I needed to take a special strategy from directing a manufacturing since precise guests can be attending and experiencing the house in particular person. As a result of it’s the primary time that new Galaxy gadgets are being unveiled in South Korea, I centered on presenting the trendy aesthetics of Galaxy and accentuating the true great thing about Seoul, the town the place custom and know-how coexist.
Q. What’s the idea of the Expertise Zone at Galaxy Unpacked 2023?
To me, it was significant that the occasion was hosted in Seoul. I wished to create a harmonious house that displayed a contemporary perspective of the town alongside the brand new Galaxy gadgets. That is how I made a decision on the idea of the Expertise Zone — preserving present views, unfolding folded views and sharing new views.
To convey this, I actively utilized hanok, an structure distinctive to Korea. As the standard construction of hanok shares some similarities with the foldable construction of the Galaxy Z Flip5, I introduced the expertise of seeing one’s perspective increase or unfold by leaning on the construction of the hanok. I included themes of “openness” and “infinite growth” from the world of Galaxy to finish the expertise.
As well as, I utilized Korean conventional panorama structure, “chagyeong,” which implies to lend surroundings. In hanok, a window is sort of a body that holds nature. Chagyeong lets you totally recognize nature and benefit from the expanded house by the body, even from throughout the hanok. I applied this design precept whereas designing and directing the Expertise Zone.
I developed every Galaxy product sales space utilizing “changho,” the Korean conventional door of a hanok, and positioned them to type the form of a lotus flower. Behind the standard Korean door, the night time view and futuristic panorama of Seoul are seen. Guests can recognize the brand new Galaxy merchandise in a special mild, because the merchandise merge with the Seoul backdrop.
Lastly, I positioned conventional components all through all the Expertise Zone. I recreated what Seoul seemed like prior to now by utilizing the standard partitions and construction of hanok in addition to different historic gadgets equivalent to “soban,” a small tray-like desk. I designed the wall with glass materials to reflect the imaginative and prescient behind Galaxy, which seeks to protect present values whereas persevering with to evolve and innovate.
I hope the guests will take pleasure in each the Seoul skyline and the brand new Galaxy merchandise by this distinctive house.
Q. What inspiration did you get from the brand new Galaxy merchandise when designing the house?
The Galaxy Z Flip5 has many distinctive traits with its ingenious foldable type issue and complicated design. These traits resemble Seoul as the town concurrently embraces each custom and modernity by combining the accustomed to the unfamiliar. Specifically, I used the decalcomania methodology, impressed by the Galaxy Z collection, to painting Seoul at each day and night time.
I highlighted the distinction between the town’s day and night time by utilizing black and white within the background. I additionally utilized the mint shade of the Galaxy gadgets and Korean conventional patchwork materials to create Seoul’s cityscape, which shine brightly always of the day. As well as, I expressed shadows by using Galaxy merchandise. The construction that was made with the folding display screen because the motif, by which guests can draw the shadows to specific their uniqueness, was impressed by Galaxy foldable.
Q. You might have been the artwork director of assorted historic TV dramas that seize the totally different aesthetics of Seoul. Did that affect the design course of when creating the Expertise Zone for Galaxy Unpacked?
All through the ideation and creation course of for Galaxy Unpacked, I aspired to create an area that gave guests an opportunity to take pleasure in conventional Korean hanok in addition to Galaxy merchandise. I hope that everybody who visits the Expertise Zone can have a memorable expertise on the very first Galaxy Unpacked occasion in Seoul.
Try images from the Expertise Zone at Galaxy Unpacked 2023 within the images under.
