Used correctly, Agile is a terrific instrument. Breaking giant software program tasks into smaller, actionable items offers a good way for IT groups to cut back supply danger. However when an organization is confronted with an urgency for change, or a determined have to get issues again on observe, its decision-makers can turn out to be weak to the parable that Agile adoption can clear up every little thing.
Agile can cease being a useful instrument when the Agile “tail” begins to wag the corporate, main decision-makers to veto tasks that don’t match neatly throughout the group’s remodeled parameters. At finest, blind adherence to a framework’s guidelines will create a stilted forms that demoralizes crew members, one by which conferences and ceremonies are performed for no better function. At worst, Agile myopia can conceal greater issues equivalent to an absence of management and artistic risk-taking.
Within the absence of a structured method to danger administration, Agile practices can obfuscate bigger, underlying points equivalent to tech debt, occlude overarching product imaginative and prescient, and lead product groups to focus solely on fast wins. Briefly, nebulous danger administration obscures big-picture, inventive options. In an Agile ecosystem, the largest danger confronted by product leaders hinges on an previous truism: Generally it’s straightforward to lose sight of the forest whenever you focus an excessive amount of on the bushes.
Product managers ought to foster a tolerance for risk-taking by championing bigger initiatives that don’t dovetail with an Agile framework: Advocate for creativity and a transparent and daring product imaginative and prescient to preempt the possibly inert forms that may accrete in a risk-averse atmosphere.
It’s straightforward and tempting to place Agile on autopilot, solely doing what a selected framework says. Striving for one thing higher requires utilizing your personal initiative to place in additional work, make investments extra time, and encourage extra effort from management at each stage.
Uprooting Tech Debt: Assume Massive
One of many first casualties of the Agile veto happens when bigger initiatives like technical debt are ignored. Technical debt is an immense and ongoing mission that may’t be solved in a single dash or dealt with in a single consumer story. To make issues tougher, tech debt is an issue no one actually likes to deal with: It may be tough to elucidate the rationale for addressing tech debt to enterprise stakeholders who need to see speedy returns. Builders are sometimes uncomfortable estimating it; in spite of everything, figuring out technical debt might give the impression that they did their jobs poorly. What’s extra, product groups typically don’t have a well-suited place for it on their roadmap.
On a number of tasks I’ve labored on—many in e-commerce—core enterprise actions equivalent to funds, order success, or delivery have been saddled with technical debt that prevented the implementation of higher options. Burdened with a creaky infrastructure, at the least two of my shoppers selected to disregard the issue till the programs failed, inflicting downtime and misplaced income. As soon as a system fails, whether or not it’s a bit of software program or a automobile’s brake pads, the full price of restore goes up exponentially.
So why does this occur? Partially as a result of the will for a predictable roadmap and clean Agile course of creates a bias towards Agile-suited actions and precludes severe discussions of larger points. Letting devotion to Agile decide enterprise aims, relatively than utilizing Agile as a instrument to make enterprise aims run easily, has deleterious results on firms.
Felling the Bushes: Artistic Destruction
In my expertise, firms see creativity as synonymous with danger. Definitely they need the advantages that come from creativity, however doing one thing new would possibly finish in failure. An aggressively risk-averse type of Agile, when allowed to affect enterprise choices, exacerbates this drawback.
As an example, I’ve been confronted a number of occasions with subpar e-commerce funnels. Typically, these funnels are weighed down with both design debt or technical debt and created for an viewers or persona that has modified considerably because the product was first launched. In these instances, the correct approach ahead can be to acknowledge the scenario primarily based on the information, and launch a serious UX mission to analysis new personas, craft a brand new method, and rebuild the funnel—briefly, to create a wholly new funnel. As an alternative, what usually occurs is minor tweaks right here and there, with a concentrate on iterative enhancements to an current (extinct) funnel. This comes from the misguided seek for effectivity the place none might be had, for duties that neatly match right into a dash, and for small tasks that present fast wins.
Generally small iterations aren’t the fitting method to fixing an issue. Within the software program trade, increments work properly—till a disruptor comes alongside. If you end up nonetheless making incremental modifications to a pager when Apple has already opened an iPhone manufacturing unit subsequent door, you’re focusing so onerous on the bushes that you just’ve overlooked the forest.
An Agile Threat Administration Framework: The Path Ahead
The one antidote to anti-risk bias is to domesticate correct management that carves out area for inventive danger administration, utilizing Agile as a instrument to attenuate pointless danger, not remove it.
For product managers, our job is to reveal management on the crew stage, and assist management on the organizational stage: Work with stakeholders, product groups, and tech groups to ensure they perceive and are aligned with the methods mentioned under, which can preserve your product crew from veering right into a tradition of whole danger aversion.
Preserve a Clear Product Imaginative and prescient
Realizing and accepting that danger aversion can emerge in an Agile age is already an enormous first step towards stopping it from taking root. The following step is to unravel issues brought on by an absence of management and possession: A product imaginative and prescient have to be guided by somebody who nurtures it, defends it, and sells it internally throughout the group, pushing again in opposition to rigidity and the impulse to water down a daring technique.

Ideally, the one who owns the product imaginative and prescient must be somebody within the C-suite, maybe a founder, who takes duty for protecting the concentrate on what you’re making and why—not simply how. However a product presence on the govt stage remains to be a comparatively new improvement. The following finest case is having a vice chairman or Head of Product who has enough autonomy and authority to go in opposition to the present. If a ready-made champion of product imaginative and prescient doesn’t exist at your organization, you might have to place in some work to domesticate such an ally.
Use efficiency metrics that make the case to your priorities: A well-defined set of KPIs can incentivize motion over inertia. The individuals you’re making an attempt to win over have busy schedules, so these metrics, very like knowledge visualizations, must be few, easy, concise, and clear to anybody reviewing them within the first 30 seconds. Upon getting your ally, the robust efficiency metrics you have got supplied may also serve to arm the product chief of their efforts.
Handle Knowledge to Promote Massive Initiatives
A very good engineering crew already understands the risks of leaving technical debt unaddressed. However once they’re armed solely with technical data, their voices might be silenced or minimized by enterprise groups that focus too narrowly on the underside line.
That is one other occasion by which having actionable knowledge available is significant. The product supervisor, as somebody with a foot in each engineering and enterprise, can function a conduit of data, empowering the engineering crew to make its case. For instance, if a KPI reveals the necessity to enhance take a look at protection over a given important system, or an OKR proves usability points must be resolved inside 30 days, these focus the dialogue on technical debt. Buffeted by a necessity to enhance these metrics, the engineering crew can advocate for a technical debt mission with decision-makers. Likewise, naysayers have a a lot more durable time placing such tasks on the again burner, a well-liked tactic for ignoring giant however delayable initiatives.
Nurture Creativity in a Threat-averse Atmosphere
Creativity on a crew doesn’t simply occur, and disruption doesn’t come out of nowhere. Creativity must be nurtured and monitored by a senior decision-maker. A technique this will occur is on a private stage, by making a deliberate option to carve out extra time for extra dialogue with a extra numerous set of individuals. I’ve personally had situations the place somebody from the customer-service crew or an intern in operations proposed some really revolutionary options that shocked each product and tech. However you’ll by no means hear these concepts in the event you don’t make the time to have one-on-one conversations—regardless of your framework’s generally inflexible timeboxes.
Creativity may also be nurtured at a planning stage. Spend the additional effort and time to construction epics with higher-level objectives to make sure that individuals aren’t constrained, even when that creates extra testing and supply challenges later.
Embracing Deliberate Change
There’s by no means an ideal time for change. In unsure occasions, the risks offered by the chance of failure turn out to be extra acute, and firms need to keep on with what they know. And in occasions of a lot, institutional momentum weighs in opposition to embracing creativity, as danger is perceived to be pointless, and firms need to keep on with what works—even when it doesn’t truly work all that properly.
Generally it will possibly take a disaster to tip this stability, as the established order fails to ship and the chance of change is overshadowed by the promise of alternative as a approach ahead. However you shouldn’t watch for a state of desperation to make consequential choices. As an alternative, embrace danger as part of the event course of in good occasions and unhealthy, in an effort to make the most of alternative with focus, assets, and deliberation. A product supervisor who acts as a champion of danger, and thinks huge, can seize the alternatives that come from venturing exterior the Agile ecosystem—main the way in which on inventive efforts and offering a view of the entire forest.