At its annual units occasion, Amazon up to date its Fireplace TV lineup with new units, together with the Fireplace TV Stick 4K and Fireplace TV Stick 4K Max, in addition to a brand new Fireplace TV-branded soundbar — following its rival Roku into expansions into different house leisure merchandise. However past the {hardware} information alone, the corporate additionally launched generative AI updates for its Fireplace TV voice search, which guarantees to deliver extra conversational methods to work together with Alexa and uncover new content material.
The corporate says Fireplace TV customers will now be capable of ask Alexa extra nuanced and open-ended questions on TV exhibits and films, due to the brand new generative AI expertise, which permits them to talk in a extra pure and conversational method. Amazon debuted the generative AI-powered Alexa replace at its occasion earlier this morning.
Customers can even be capable of ask Alexa to search out content material based mostly on particular actors, administrators, scenes, genres, or entitlements resembling “motion films with automotive chases,” “comedies for a wet day inside,” or “animated films which are free to me.” Alternatively, they may simply inform Alex what they’re within the temper to look at and select from a wide range of suggestions which are customized to their Fireplace TV profile.
Whereas the generative AI-powered voice search is the flagship function arriving within the new Fireplace TV expertise, the units can even embrace a handful of different updates. For example, a brand new “Proceed Watching” row will now showcase titles from non-Amazon properties together with Disney+, Freevee, Hulu, MAX, MGM+, Peacock, STARZ, and Tubi. Extra might be added over time, Amazon says.
Each this row and the improved voice search will roll out within the U.S. later this yr.
The corporate can also be updating its Fireplace TV product line with a trio of latest units and a brand new Fireplace TV bundle.
The brand new Fireplace TV Stick 4K ($49.99), provides help for Wi-Fi 6 and contains an up to date 1.7 GHz quad-core processor, which makes it 30% extra highly effective than the earlier technology, Amazon says. Because the title implies, the Stick helps 4K Extremely HD image high quality. It additionally helps Dolby Atmos audio with help for Dolby Imaginative and prescient, HDR, HLG, and HDR10+. And with Alexa Dwelling Theater, clients also can wirelessly join different Echo units for audio throughout a number of audio system.
Picture Credit: Amazon, Fireplace TV 4K
The upgraded Fireplace TV Stick Max 4K ($59.99) contains help for Wi-Fi 6E, and two instances the storage of the prior technology at 16GB, which lets clients save extra apps and video games on the gadget. The gadget moreover contains an upgraded 2.0 GHz quad-core processor, making it the quickest Stick within the Fireplace TV lineup. Plus, it helps 4K Extremely HD, Dolby Imaginative and prescient, HDR, HDR10+, and immersive Dolby Atmos audio.
Picture Credit: Amazon, Fireplace TV 4K Max
This top-of-the-line streaming stick can even embrace the Fireplace TV ambient expertise, which was beforehand solely accessible to Fireplace TV Omni QLED Collection televisions. This turns the TV into an always-on sensible show that may function over 2,000 items of art work from artists around the globe, movement graphics, or private photographs. Plus, clients can use on-screen widgets for glanceable information, like Calendars, Reminders, Sticky Notes, and management sensible house units like thermostats or their Ring doorbell, play audio from streaming companies like Amazon Music and Spotify, and extra.
The corporate can also be introducing a brand new soundbar and a Fireplace TV gadget bundle, alongside the brand new Fireplace TV Stick launches.
The $119.99, 24-inch Fireplace TV Soundbar is a two-channel gadget that helps DTS Digital:X and Dolby Audio and works with any Fireplace TV gadget. You too can connect with the soundbar when not watching TV utilizing your cellphone or pill over Bluetooth.
Picture Credit: Amazon, Fireplace TV Soundbar
In the meantime, the brand new Fireplace TV bundle features a six-month subscription to MGM+ together with the acquisition of a Fireplace TV media participant or sensible TV within the U.S. MGM, which Amazon purchased for $8.5 billion in 2022, gives a streaming service with films from each its personal studios and others, together with op Gun: Maverick, No Time to Die, Home of Gucci, plus authentic sequence, together with the sci-fi horror present FROM, Emmy-winning Godfather of Harlem, and the Western journey Billy the Child.
Amazon says all its new units carry the Local weather Pledge Pleasant badge by attaining the Carbon Belief’s Lowering CO2 certifications.
All the brand new Fireplace TV units can be found right now for pre-order on Amazon.com.
