Samsung Electronics has launched a brand new international movie as a part of the “Be a part of the flip aspect” marketing campaign, offering teasers for the subsequent era of Galaxy gadgets anticipated to launch later this month at Galaxy Unpacked 2023.
Constructing on the primary “Be a part of the flip aspect” video launched final September, the brand new marketing campaign video continues the marketing campaign theme, calling on folks to lean into their fascination with innovation. In a enjoyable and playful approach, the movies showcase the distinctive methods foldables can be utilized and the way they problem all the things shoppers learn about an unusual smartphone. The brand new marketing campaign video highlights the perceived boundaries folks face once they take into account stepping away from the established order, regardless of seeing the compelling advantages on the opposite aspect. By way of the marketing campaign, Samsung invitations shoppers to defy the norm and to take pleasure in new and distinctive experiences on the flip aspect.
“The flip aspect itself is about greater than only a machine — it’s a mind-set. A way of life. It’s a brand new and open world the place higher experiences are ready for these keen to step past the boundaries of conference and check out one thing new,” mentioned Sonia Chang, Vice President of Model Advertising Group of Cell eXperience Enterprise at Samsung Electronics. “With the Galaxy Z collection, Samsung supplies innovation that defies the norms, redefining what a smartphone can do and stepping past typical boundaries to open a brand new world of experiences.”
Try the video beneath to view the brand new “Be a part of the flip aspect” season 2 video and keep tuned to see how Samsung pushes the boundaries of innovation with essentially the most fastidiously designed cellular experiences but at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST (7:00 a.m. ET) stay on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel.
