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Uzi Wizman‘s culinary journey started as a 16-year-old dishwasher. Years later, after opening PSY Road Kitchen within the coronary heart of the Sherman Oaks Buying Heart in Los Angeles, his ardour for progress and innovation led to him founding Borekas (pronounced Borekas) Sephardic Pastries.
After six years working the favored PSY Road Kitchen, Uzi Wizman and his spouse Gal Ben Goya wished to increase. However as an alternative of opening one other kitchen throughout city, the homeowners thought exterior the field by opening a pastry operation inside the identical procuring heart as PSY.
Thus, the idea of Borekas was born — a 700-square-foot enterprise, marked by a humble window, providing the delectable pastry bourekas.
“And I am like, okay, we’re in the midst of Sherman Oaks Buying Heart. What can we promote out of the window?” recounts Uzi Wizman to Restaurant Influencers podcast host Shawn Walchef of Cali BBQ Media.
“And we’re speaking about 700 sq. ft, proper? Okay, let’s make bourekas. So we simply made the signal of Borekas. Opened a brand new firm. Simply make it very simple, quick. Nothing too difficult.”
Wizman’s imaginative and prescient is targeted on creating one thing actually distinctive, private, and of unparalleled high quality. Eschewing the stress of speedy enlargement and avoiding partnerships for monetary help, they aspire to develop a curated chain of round 40 places within the subsequent 5 to 6 years, whereas delivering the best high quality of meals.
“I do not need to be in a rush,” says Wizman. “If I’ve, in 5, six years from now, 40 places, I am comfortable. I do not want greater than that. And a very powerful is to maintain it at this high quality.”
For Uzi Wizman, success isn’t just about numbers; it is about seeing folks from various backgrounds lining up for his Borekas. The delight of discovering articles in Chinese language newspapers extolling the virtues of his pastries. And witnessing prospects from all around the world having fun with Turkish espresso and savoring the flavors of his bourekas. That is what drives him.
Every encounter with a newcomer, just like the Japanese prospects turned associates, who’ve embraced this pleasant culinary custom, strengthens his resolve to remain true to his imaginative and prescient and ship an unforgettable expertise with every chew of Borekas Sephardic Pastries.
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