In half one, we acquired to find out about David Iwanow and why you will need to reinvent your self on this house, time and again. Partially two, we talked about Google algorithms and he stated although they’re so huge they nonetheless have to cope with the Medic replace and core updates.
They even have to fret about it as a result of generally their content material is previous and outdated, and they should work on it. He even sees lots of outdated search engine optimisation techniques being pitched to him and he is aware of to remain away. He’s shocked by what SEOs pitch him. He nonetheless sees businesses pitch him dumb concepts, he stated.
He then goes into examples round easy methods to correctly do search engine optimisation reporting, not with spreadsheets however with BigQuery. He doesn’t get why you need to pay somebody to do handbook work when you’ll be able to program it. He gave some particular examples, which is beneficial. Even Google Search Console will present you the main points, or through the API and the majority export.
David can be not a fan of eradicating pages on a regular basis and you’ll determine what you need to do with these pages by pulling this knowledge down. You first see if the pages are being crawled, listed, after which ranked. He stated then you need to use ChatGPT to guage the web page. ChatGPT can assist you determine if the content material is up to date and related.
You’ll be able to observe David Iwanow on Twitter @davidiwanow.
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