Develop consumer acquisition and retailer conversions with the up to date Play Retailer Itemizing Certificates course

Posted by Rob Simpson, Product Supervisor – Google Play & Joe Davis, Supervisor – Google Play Academy

Since we launched the Google Play Retailer Itemizing Certificates in 2021, our no-cost, self-paced coaching programs have helped hundreds of builders in over 80 international locations improve their app installs. Over the course of the coaching, builders be taught important cellular advertising and marketing greatest practices, together with learn how to leverage Play Console progress instruments like retailer itemizing experiments (SLEs) and customized retailer listings (CSLs).

Right this moment, we’re excited to launch a serious replace to our self-paced coaching, masking all the most recent CSL and SLE options, in addition to real-world examples exhibiting the way you may use them to drive consumer progress. We’re additionally releasing video research information collection that can assist you lock in your new information forward of the examination.

The brand new course content material focuses on customized retailer listings and retailer itemizing experiments. For the unfamiliar, customized retailer listings can help you present completely different variations of your title’s Play Retailer content material to completely different folks. For instance, you may create variations tailor-made to customers in numerous international locations the place function availability varies, or an expertise only for customers who’ve lapsed or churned.

Customized retailer listings might help you convey the best messaging for various customers. Primarily based on an inside comparative evaluation, CSLs might help improve an app or recreation’s month-to-month energetic customers (MAUs) by a median of over 3.5%¹.

Retailer itemizing experiments, however, provide a option to discover what icons, descriptions, screenshots (and extra) convert the perfect to your title on the Play Retailer.

These are options you should utilize at the moment! Google Play Academy’s coaching now contains 4 new programs on customized retailer listings, 4 up to date current programs, and 9 new research information movies.

Right here’s what some builders, entrepreneurs and entrepreneurs have mentioned about their expertise after getting skilled up and authorized:

Studying greatest practices for retailer itemizing experiments allowed me to know extra about our viewers. One thing that easy as utilizing the right icon elevated acquisitions of considered one of our video games by roughly 60%

Adrian Mojica 

Advertising and marketing Inventive, GameHouse (Spain) 

The information I gained empowered me to make extra knowledgeable choices and be taught efficient methods. The credibility I received from the certificates has opened new doorways in my profession. 

Roshni Kumari 

Pupil & Campus Ambassador (India)

Play Academy elevated effectivity in mentoring relationships by 50%, and we have seen a 30% improve in our recreation launch pace general. 

Kimmie Vu

Chief Advertising and marketing Officer, Rocket Recreation Studio (Vietnam)

Prime tricks to put together to your certificates examination

1. Take the coaching and watch the research information movies
2. Go the examination and get licensed
3. Get began with customized retailer listings and experiments

Begin your studying journey on Google Play Academy at the moment!

¹ Supply: Inside Google information [Nov 2022] evaluating titles that use CSL to those who don’t.