I noticed Google’s John Mueller laughing at a LinkedIn put up that’s telling SEOs to decelerate webpage load time so that individuals spend extra time in your web page. The recommendation says that Google makes use of time on web site as a rating issue, which Google had denied numerous occasions, and says to enhance time on web site, it is best to decelerate your web site.
This put up was a joke – I did not get the joke: It seems, he was posting it as a joke, a meme – however truthfully, not everybody took it that manner. He posts numerous web optimization memes and this was considered one of them.
The “web optimization Tip” posted on LinkedIn reads, “In case your web site masses too quick… Think about slowing it down. Why? Customers must wait longer to your pages to load… Time on Web site (ToW) is a Google rating issue. The longer customers are in your web site the upper you’ll rank.”
I noticed this by way of right here:
Lol
— John has up to date his unnamed profile identify #stapler (@JohnMu) August 29, 2023
Now, at first I assumed the LinkedIn put up was a joke however then I dove into the precise put up on LinkedIn and browse by way of lots of the feedback and I grew to become tremendous unhappy to see what was occurring there. However perhaps it was a joke?
👀 pic.twitter.com/wLbDESS2w6
— Liam (@liam_fallen) August 29, 2023
Google has mentioned numerous occasions that time spent on a web page will not be a rating issue. Google has mentioned for years and years that it doesn’t use behavioral components for rating, outdoors of any of the web page expertise system metrics. This has been the overwhelmingly constant messaging from Google for over a decade, as latest as 2021, 2020 however 2017, 2018, 2019 and 2020. Google mentioned bounce charges are not good alerts, in 2008 Google mentioned it’s a noisy sign and likewise in 2008 mentioned click on information will not be used for rankings. It is a delusion Google mentioned however then you have got folks at Google misspeaking inflicting extra confusion.
Google has mentioned for years that web page pace is a rating issue, most lately with core internet very important metrics.
So this web optimization is telling different SEOs to decelerate a web page to extend time spent on a web page, which Google says will not be a rating issue after we know Google has mentioned web page pace is a confirmed rating sign.
That is not the primary time SEOs used a technique to harm their web site guests to attempt to enhance rankings.
Watch out with the recommendation you learn on-line.
Discussion board dialogue at Twitter.
Replace: This was a joke, as I famous above, and I, in addition to many others, fell for it…
IMO it is dangerous style, provides the web optimization neighborhood a worse popularity for giving dangerous recommendation & trolling, and provides lasting harm to these (such as you, Lyndon) who attempt to assist web site house owners truthfully & persistently. I doubt he is doing that on goal, however it’s on the market.
— John has up to date his unnamed profile identify #stapler (@JohnMu) August 29, 2023
