It has been some time since I coated the key phrase meta tag and for some motive the subject has come up lately, so I made a decision to cowl it once more. In brief, Google Search nonetheless doesn’t use the key phrase meta tag for rating functions.
Google doesn’t take a look at the phrases in your key phrase meta tag for search functions. Including, eradicating, spamming or excluding phrases or the meta tag fully won’t matter to your rankings in Google Search.
Google stated this again in 2009 and stated it once more final 12 months on this video. Google additionally has it posted in its official documentation the place it stated, “The meta-keyword tag is just not utilized by Google Search, and it has no impact on indexing and rating in any respect.”
Google Search doesn’t take a look at the phrases in your key phrase meta tag in any respect.
Most lately, John Mueller from Google stated in this video, “Simply to be clear from the beginning, the reply remains to be no. We don’t use the contents of the key phrase meta tag in Google Search.” “And once more, Google Search doesn’t use the key phrases meta tag,” he added.
Right here is that video:
Then in 2012, Matt Cutts posted one other video on the subject and stated, “You should not spend any time on the meta key phrases tag. We do not use it.” He added, “And so quite a lot of site owners simply key phrase stuff there. And so it is actually not all that useful. So we do not use meta key phrases in any respect.”
Right here is that video:
Then earlier than that in 2009, Matt Cutts posted this video the place he stated “So we had an attention-grabbing query from somebody who simply requested me, “How a lot do you utilize the key phrase or key phrases meta tag in your predominant search outcomes?” And the reply is, mainly by no means.”
Right here is that video:
Now Bing Search might use key phrases meta tag nonetheless. You will have different makes use of for meta key phrases, resembling for inside search, for different content material functions. However for rating functions in Google Search, Google doesn’t use it.
Here’s a current ballot I posted asking SEOs in the event that they use the key phrase meta tag:
Do you continue to use meta key phrases tags on pages you optimize?
rerunning a ballot @bill_slawski ran a couple of years in the past— Barry Schwartz (@rustybrick) August 30, 2023
This was the ballot from Invoice, RIP, from a couple of years in the past:
Do you continue to use meta key phrases tags on pages you optimize?
— Invoice Slawski ⚓ 🇺🇦 (@bill_slawski) Might 29, 2020
Discussion board dialogue at Twitter.
