Final 12 months, I expanded my duties as head of Samsung’s MX Enterprise, to guide our Company Design Heart. My profession as an engineer taught me that essentially the most elegant designs are intertwined with technological innovation. This new duty permits me to delve deeper into how the synergy of design, engineering and R&D can yield transformative experiences. With my fellow designers, I’ve launched into a deep exploration of Samsung’s design technique to grasp our roots and envision our development.
Completely different Instances, Unchanged Dedication
In 1996, Samsung dedicated to a philosophy: “Impressed by People, Creating the Future.” It means our creations are conceived with a deep understanding of you, the consumer, and we maintain an unwavering perception {that a} user-centric method is the important thing to the long run.
We really feel this much more keenly almost 30 years on, as we ponder the fluid nature of human interplay. Customers worth experiences over mere achievements and significant connections over uncooked technological prowess. Now we have distilled the Samsung design philosophy into three Design Identities, each with you on the heart: our merchandise should be Important, Progressive and Harmonious.
Important design prioritizes readability of function and ease of every day use. Progressive design emphasizes originality, reflecting function in new and distinct methods. Harmonious design ensures all parts work collectively for a holistic function, aligning with societal, environmental and moral values.
Impressed by People, Creating the Future
These three Design Identities are exemplified by our newest {hardware} and software program ecosystem.
Take, as an example, the act of folding and unfolding a smartphone. It appears easy. Nevertheless, that simplicity customers really feel is just achieved by a rigorous give attention to what’s most important and intuitive. The minimal, smooth look housing specialised hinge performance emphasizes our dedication and the inherent fantastic thing about important design.
We’ve raised the requirements for foldable smartphone ergonomics. A distinction of millimeter in a tool’s thickness might not sound like a giant change, however each gram and millimeter in a foldable system requires an engineering breakthrough. It calls for craftsmanship with ardour. When executed effectively, the profit to customers is big. That’s why we’ve innovated to make our newest foldables slimmer and lighter than our earlier generations.
Samsung Galaxy foldable is accomplished by its customers, with its personalised expertise. With our Galaxy foldables, your self-expression reaches new ranges with, actually, essentially the most versatile digicam expertise in Samsung Galaxy. You possibly can seize the right angle, hands-free. The improved multitasking expertise like a PC additionally raises the bar for productiveness. You possibly can work, collaborate or recreation on-the-go.
Samsung Galaxy Tab and Wearables are designed in the identical spirit. They work with one another harmoniously in an ecosystem that opens up a robust related expertise, serving as a seamless extension of your wants, priorities and distinctive persona.
Regardless of the Samsung Galaxy expertise is, once we say, “Impressed by People,” we don’t simply imply individuals. We additionally imply their communities, their setting and their planet. Samsung Galaxy units are designed with sustainability for the long run in thoughts, as a result of even the smallest actions may contribute to a big influence — comparable to defending our planet. After we say, “Creating the Future,” that features our duty at the moment to make sure a sustainable tomorrow for the long run technology.
Our Shared Journey to a Higher Tomorrow
When design comes along with technological innovation, it brings forth new potentialities. With progressive applied sciences, individuals can profit from at the moment, and in the end, create the very best tomorrow. We invite you to hitch us at Unpacked, the place we’ll pull again the curtain on our newest units and experiences — impressed by you, created for you.
In a means, they had been almost 30 years within the making, a end result of many years of human-inspired design. However, that is additionally only the start. Seeing the methods our improvements mix into your lives, enabling new potentialities for creativity, productiveness or self-expression, will encourage the following steps of our journey. So, let’s navigate this journey collectively, harnessing design and know-how to create a future that really displays you.
Mark your calendars for July 26!
