This weekend, Elon Musk has formally introduced that Twitter shall be rebranded as “X.” Musk introduced that X.com now redirects to Twitter homepage. The brand new interim brand may be seen above, and can roll out throughout the Twitter platform at this time.
Considerably awkwardly, X.com doesn’t truly redirect to Twitter proper now — as an alternative customers see a GoDaddy touchdown web page as a consequence of a configuration error.
However why precisely is Elon Musk rebranding as X? That isn’t so apparent, because the announcement came about throughout the weekend by way of a collection of tweets on Musk’s account. He even invited followers to submit their very own “X” logos for use by the corporate. It’s not but identified if a type of submissions shall be chosen although; Musk merely refers back to the present image as an “interim” alternative.
Twitter CEO Linda Yaccarino stated that X represents the long run state of limitless interactivity, entered in audio, video, message, and funds — creating a world market for concepts.
In different phrases, it’s clear as mud proper now.
Critics on-line joked that the X.com rebrand is the fruits of Musk’s plan to undermine each benefit Twitter had over its rivals. The discontinuation of the Twitter brand efficiently removes all model recognition that the service has constructed up over 10 years!
For Musk, the transfer to X.com is a return to his tech startup roots. X.com was a direct financial institution Musk launched in 1999. It later grew to become PayPal. The PayPal acquisition by eBay gave Musk the cash to present in SpaceX and grow to be an early-stage investor in Tesla Motors.
Musk has beforehand talked about that he desires to show Twitter right into a “tremendous app,” with the purpose to attain cultural dominance akin to WeChat in China. However how precisely he plans to do this stays unclear. X.com is not less than a extra all-encompassing model to base that off of.
Comply with Benjamin Mayo @bzamayo on Mastodon, Threads, and Twitter.
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