Google launched the GA4 Stories Builder for Google Analytics, an extension designed for Google Sheets.
I am excited to share that we’ve got launched the GA4 Stories Builder for Google Sheets 🥳https://t.co/ROVqk0ywxA
— Matt Landers (@matt_landers) August 14, 2023
The brand new Google Workspace add-on, printed on August 10, goals to simplify the reporting course of. However does it meet the expectations?
How GA4 Stories Builder Works
The GA4 Stories Builder permits customers to create and run reviews for GA4 properties inside Google Sheets.
So do that as an alternative of going into GA4, discovering the proper report, and exporting your information.
Choose “Create new report” from the GA4 Stories Builder for Google Analytics add-on beneath the Extensions menu.

Specify the report title, goal GA4 property, date vary, and desired dimensions and metrics.

Execute all reviews utilizing the “Run reviews” possibility from the add-on menu.
The requested information ought to populate on the tab akin to your entered report title.

Preliminary Critiques
To this point, customers have praised the add-on for its simplicity and effectivity, however not with out elevating issues and strategies for enchancment.
Whereas reviewers take into account it a “true game-changer” that streamlines analytics workflow, others imagine it lacks “required” options to make it worthwhile.
The strategies embrace an auto-scheduling function for day by day report updates, filter choices for dimensions & metrics, and extra tables to get clear information.
New Methods To Work With GA4
The GA4 Stories Builder for Google Analytics add-on for Google Sheets may very well be a robust software for anybody who prefers utilizing spreadsheets to research web site information.
The brand new extension from Google presents a extra environment friendly technique to extract GA4 information into Google Sheets, which may very well be integral to their day by day workflows.
Nonetheless, the dearth of what some take into account important options signifies that Google nonetheless has some work to do to satisfy the entire wants of the business.
This leaves room for builders to proceed innovating methods to help Google Analytics customers with analyzing their web site information.
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