“Expertise the ‘flip facet’ with Galaxy.”
At this yr’s Galaxy Unpacked held at COEX in Seoul on July 26, Samsung Electronics unveiled a brand new product lineup that signaled the subsequent period of innovation — from the upgraded Galaxy Z Flip5 and Z Fold5 to the Galaxy Watch6 collection and Galaxy Tab S9 collection.
Encouraging customers to affix the flip facet and discover the chances of Galaxy, Samsung opened a Galaxy Studio within the Seongsu neighborhood of Seoul on July 28. This yr’s Galaxy Studio permits guests to discover the most recent units by means of Flip Aspect Market, “a life-style market that showcases cell experiences distinctive to Galaxy.” Samsung Newsroom traveled to the Seongsu Galaxy Studio to expertise the Flip Aspect Market places firsthand.

▲ TM Roh, President and Head of MX Enterprise; BongKu Kang, Vice President; Galaxy School Scholar Supporters and Samsung Members on the Seongsu Galaxy Studio opening ceremony.
Flip Aspect Market Seongsu is located in three completely different areas round Seongsu, every distinctly themed. Guests start their journey at Flip Aspect Market The Backyard with the Innovation Monument of Galaxy foldables. Then, they’ll discover the brand new Galaxy merchandise throughout the road at Flip Aspect Market Seongsu, the primary expertise hub resembling a market.
Notably, Flip Aspect Market The Backyard and Flip Aspect Market Seongsu will carry the Galaxy Z Flip5 and Z Fold5 for company to check out. The final cease is Flip Aspect Market DOOR to Seongsu, the place company should buy particular dessert merchandise in collaboration with Korean comfort retailer model GS25.
Samsung Newsroom traveled to the three Galaxy Expertise Areas in Seongsu — Flip Aspect Market The Backyard, Flip Aspect Market Seongsu and Flip Aspect Market DOOR to Seongsu.

▲ “Be part of the flip facet” with the Galaxy Z Fold 5 l Z Flip 5 visuals in Seongsu
Step #1: Flip Aspect Market The Backyard
As you stroll alongside the primary road of Seongsu-dong, you’ll come throughout a novel exhibition of objects displayed past the glass home windows. Adorned in mint, the primary coloration of the Galaxy Z Flip5, Flip Aspect Market is difficult to overlook on “Yeonmujang-gil,” a preferred road in Seongsu. First cease? Flip Aspect Market The Backyard.

▲ Flip Aspect Market The Backyard
Make the Most of Your Go to
At Flip Aspect Market The Backyard, company choose a Galaxy Z Flip5 or Z Fold5 within the coloration of their option to get hands-on expertise with the most recent units. Utilizing the preloaded mileage, guests should buy quite a lot of packages to expertise what it’s like to buy with Samsung Pockets. Moreover, they’ve the chance to buy gadgets through the use of the trial telephones.

▲ Visitors taking a selfie and purchasing with Samsung Pockets utilizing the Galaxy Z Flip5 and Z Fold5 trial telephones
The Innovation of Galaxy Foldables and New Merchandise Exhibition
Upon coming into Flip Aspect Market The Backyard, guests are greeted by an Innovation Monument on the heart of the house, showcasing the evolution of the brand new foldable telephones by means of a manufacturing unit line. The Innovation Monument is a tribute to the ingenuity behind the Galaxy Z Flip and Fold lineups — displaying the manufacturing technique of the units from making use of the brand new Flex Hinge and testing their sturdiness to the ultimate launch with new colours and eco-conscious, recyclable packaging.

▲ Innovation Monument on the entrance of Flip Aspect Market The Backyard
Epic Selfie Experiences, Only for Gen Z
At Flip Aspect The Backyard, there’s a selfie zone with quite a lot of eye-popping backgrounds and themes for guests to take pleasure in. Visitors can take epic selfies from completely different angles utilizing the Galaxy Z Flip5’s exact digicam and different superior options, together with Flex Cam and Fast Shot. The selfie zone, designed to focus on Gen Z, additionally showcases t-shirts from Samsung’s collaboration with standard model “Kim’s Fruits” in Korea.

▲ (From left) Selfie zone inside a locker and an image of the visitor taken immediately from the Galaxy Z Flip5’s Flex Window with Fast Shot

▲ (From left) The selfie zone with completely different themes and the Kim’s Fruits collaboration
Step #2: Flip Aspect Market Seongsu
Throughout Flip Aspect Market The Backyard is Flip Aspect Market Seongsu, the spotlight of the Galaxy Studio expertise the place guests can expertise all of the options of the brand new Galaxy merchandise unveiled at Unpacked.
The Distinctive Aspect: Merely Faucet To Discover Your Personalities
Upon coming into the primary ground of Flip Aspect Market Seongsu, guests are welcomed by a big wall that makes use of the Galaxy Z Flip5. The show showcases the bigger 3.4-inch Flex Window on the Galaxy Z Flip5, creating a colourful attraction with every distinctive display.
“The wall demonstrates the improved usability of Galaxy Z Flip5’s Flex Window,” stated a tech influencer from Thailand. “I can use extra apps on a bigger Cowl Display and customise the display with extra selections.”

▲ Sasikarn Pongsalee and Chatpawee, the influencers of the Thai tech channel “Ceemeagain,” take a selfie utilizing Flex Window on the Galaxy Z Flip5
On first and second ground of The Distinctive Aspect, guests can adorn their Galaxy Z Flip5 with the all-new NFC-based Flipsuit Card. When company select a design and faucet the changeable NFC card towards the again of the system, the Flex Window mechanically adjustments to match, identical to decalcomania. By merely tapping completely different Flipsuit Playing cards, company can discover the equipment that match their personalities.

▲ Visitors exploring Flipsuit Card, the NFC-based accent for the Galaxy Z Flip5

▲ Personalize your Galaxy Z Flip5 by merely tapping the changeable NFC card towards the again of the system
The Flex Aspect: Full Your Trend With Galaxy

▲ The Flex Aspect zone with numerous straps from the Galaxy Watch6 collection
At The Flex Aspect zone on the second ground, guests can get a glimpse into the thrilling world of Galaxy Watch6 collection straps to complement their vogue kinds. With the Galaxy Watch6 collection on their wrists, company can take photos on the photograph zone in entrance of enormous mirror or take a look at out completely different straps simply as if they’re purchasing at a vogue accent boutique.
As well as, company can expertise the 12MP high-definition rear digicam, Fast Shot and FlexCam on the Galaxy Z Flip5 in two Galaxy photograph cubicles that resemble a becoming room. Right here, guests can take a memorable shot with a body mimicking {a magazine} cowl or a body in collaboration with Italian inventive studio TOILETPAPER.

▲ Guests can customise the Galaxy Watch6 collection utilizing numerous straps to make a vogue assertion.

▲ Guests can view themselves whereas taking photos with the Galaxy Z Flip5’s Flex Window within the Galaxy Becoming Room photograph sales space. Footage taken with the 12MP rear digicam can be found for print.
The Enjoyable Aspect: An Immersive Gaming Expertise Like By no means Earlier than
For passionate players on the lookout for a playground, The Enjoyable Aspect zone might be an immersive expertise full with the massive screens of the Galaxy Z Fold5 and Galaxy Tab S9 collection. Guests can put their gaming expertise to the take a look at by means of a collection of day by day challenges, and the very best players might be chosen on the finish of every day.

▲ A customer having fun with cell video games with the Galaxy Z Fold5 in The Enjoyable Aspect zone
The Inventive Aspect: Multitasking Completely Made for Your Life-style
On the opposite finish of the second ground is The Inventive Aspect, a bookstore-like house the place company can expertise the multitasking and productiveness energy of the Galaxy Z Fold5. Similar to a library the place books are organized by style, the house is split into completely different person way of life themes so company can learn to make the most of the multitasking options on their Galaxy units. That includes completely different day-to-day eventualities — from utilizing Cut up Display View to take notes whereas listening to a lecture to utilizing Pop-up view to examine inventory costs in actual time — guests can discover the improved productiveness efficiency of the Galaxy Z Fold5.

▲ The Inventive Aspect zone, a bookstore-like house, is crammed with guests exploring the Galaxy Z Fold5’s multitasking options
The Wellness Aspect: Determine Your Sleep Kind and Set Wholesome Sleep Habits

▲ The Wellness Aspect zone the place guests can be taught concerning the enhanced sleep features on Galaxy Watch6 collection.
Visitors who’re interested in their sleep habits can cease by The Wellness Aspect for in-depth sleep insights. The zone highlights the Galaxy Watch6 collection’ sleep teaching program and the Galaxy Tab S9 collection’ complete sleep evaluation as guests find out about their sleep kind.

▲ Visitors at The Wellness Aspect zone can take a survey to be taught which animal their sleep patterns resemble and obtain matching sweet.
Step #3: Flip Aspect Market DOOR to Seongsu
After exploring the Flip Aspect Market places, guests can use their accrued expertise factors to purchase merchandise at Flip Aspect Market DOOR to Seongsu. Close to Flip Aspect Market Seongsu, this retailer showcases quite a lot of Galaxy collaboration merchandise.

▲ Foldable merchandise, together with umbrellas and slippers, can be found for buy, in addition to gadgets from the GS25 dessert and Kim’s Fruits collaborations.
At Flip Aspect Market DOOR to Seongsu, company can expertise the selfie and gaming capabilities of the Galaxy Z Flip5 and Fold5. Particular dessert merchandise, created in collaboration with GS25, may also be discovered right here.

▲ (From high) Flip Aspect Market DOOR to Seongsu and the exhibition zone inside
Tech reporters from Singapore visiting these areas shared: “I grew to become extraordinarily excited concerning the Galaxy Z Flip5 after attending Galaxy Unpacked at COEX. Flip Aspect Market was a beautiful expertise, permitting me to creatively benefit from the Galaxy Z Flip5.”

▲ Media 8World Leisure Life-style’s Jia Haur Lim and Lianhe Zaobao’s Gradual Wee Dennis Ng, each from Singapore, pose in entrance of Flip Aspect Market merchandising machines with GS25 collaboration merchandise.
Seongsu Galaxy Studio invitations guests to discover the related Galaxy ecosystem and uncover a cell expertise made only for them. The three Flip Aspect Market places might be open till August 20, 2023.