Geotagging Pictures is a Native search engine marketing Fantasy

It’s infuriating that many native SEOs are nonetheless telling individuals to geotag their Google Enterprise Profile images, when analysis has proven time and time once more that IT DOES NOT WORK.

On this video, I clarify why it doesn’t work, bust some myths and current a pair research which have concluded that geotagging is a waste of time.

Video Transcript

I’ve been moving into TikTok a little bit bit recently, and I’m ANNOYED.

So, I maintain seeing all these native search engine marketing individuals on TikTok shilling this recommendation, like “#1 native search engine marketing hack is to geotag your photographs.” It’s fairly embarrassing. I see this throughout YouTube as nicely.

After which what finally ends up occurring is individuals go on the boards they usually maintain asking questions like: “Hey, how do I geotag all of the images which might be already uploaded?”

It’s irritating to see how usually this dangerous recommendation is being given out. We actually have to set the report straight on this.

Geotagging Photos is an area search engine marketing fantasy

It truly is available in because the #1 Native Search Fantasy in the newest Native Search Rating Elements survey, and it’s been proven a number of instances that Google strips the metadata in images which were uploaded to Google.

You may check this your self. When you obtain any of those images from a Google Enterprise Profile, you’ll see that the metadata has been fully stripped.

Research present that geotagging has no impression on rankings

Nonetheless, some individuals argue that Google takes the info, makes use of it, after which strips it off to guard the general public.

And to this I say, it’s best to try these two research. One is from Pleasure Hawkins, who did this case examine the place they examined the affect of geotagged photographs on rankings.

After which there’s one other nice examine from Tim Kahlert, the place he examined this as nicely. And each of them discovered that there was completely no impression on rankings.

So, please, native search neighborhood, let’s band collectively. Everytime you see this out on the boards or on a TikTok, or on a YouTube video, go away a remark. Allow them to know that this truly doesn’t impression rankings.

The issue is that this fantasy retains getting propagated by increasingly more individuals making an attempt to show others find out how to do native search engine marketing. We’ve bought to show them that this has no impression on native search engine marketing, in order that we will lastly kill this fantasy.