Lately I used to be in a Fb group the place a person posted this query:
“One in all my purchasers is giving a donation to the charity they help with each overview you permit, good unhealthy or ugly. Is that this paying for a overview? I might say not. Seems like genius to me I believe I’ll begin doing it myself.”
I wasn’t really positive of the reply, so I reached out to Google to seek out out.
In keeping with Google’s tips, it’s not okay to supply incentives for critiques:
Paying, incentivising or encouraging the posting of content material that doesn’t symbolize a real expertise.
On this case, the particular person leaving the overview isn’t technically receiving the inducement for the reason that cash goes to a charity, however Google confirmed it’s nonetheless in opposition to the rules. Though the person leaving the overview technically isn’t getting the cash, it might nonetheless result in bias in direction of a constructive overview given the inducement of a donation. In the end, Google doesn’t need the shopper expertise to be swayed both approach.
P.S. I’ll be off pouting as a result of I misplaced a wager to Colan about this.
