Google desires to assist builders convert extra customers from their Play Retailer listings, and thus is updating the Google Play Retailer Itemizing Certificates program.
The certificates program is a self-paced coaching course that teaches cellular advertising finest practices. It was first launched in 2021.
The newest replace provides content material associated to customized retailer listings (CSLs) and retailer itemizing experiments (STEs).
In line with Google, CSLs are totally different variations of a Play Retailer itemizing for various prospects, resembling customers in numerous international locations or inactive customers. This helps builders create messaging that’s only for a selected buyer. Google claims that CSLs can improve an app’s month-to-month energetic customers by 3.5%, in response to analysis it performed in November 2022.
STEs present analytics on which icons, descriptions, screenshots, and extra lead to probably the most conversions.
This replace consists of 4 new programs on customized retailer listings, updates to 4 present programs, and 9 new research information movies.
“Studying finest practices for retailer itemizing experiments allowed me to know extra about our viewers. One thing that easy as utilizing the right icon elevated acquisitions of one among our video games by roughly 60%,” stated Adrian Mojica, advertising inventive at GameHouse (Spain) and graduate of this system.
