Google’s John Mueller stated the size of your meta descriptions don’t matter to the Google search rating algorithm. He stated on X, “I am sorry to inform you, these numbers are all made up” when somebody referenced particular numbers.
Khushal Bherwani, who sends us a ton of suggestions right here, posted on X saying a shopper advised him that “meta description size issues.” He stated the shopper stated 200-300 characters usually are not good and he ought to make these meta descriptions 155-160 characters “as per Google algorithm”
John Mueller replied saying, nope, that’s not true. So now Khushal can return to his shopper and present him this proof, proper from a Googler.
Listed below are these tweets:
I am sorry to inform you, these numbers are all made up. Whoever advised them to you is main you astray, most likely not simply on this regard (and I hope you are not telling them to purchasers).
— Knowledgeable immediate engineer with 8+ yrs expertise, ama (@JohnMu) September 11, 2023
After all, snippet size is totally different, when it comes to what may drive the next click on by way of price however when it comes to rankings, they don’t have any actual influence.
Discussion board dialogue at X.
