Google’s John Mueller was requested if there’s a solution to stop search site visitors loss whereas launching a brand new web site revamp. This particular case has URL modifications with folders and subfolders. John Mueller was fast to say no; there is no such thing as a solution to stop lack of site visitors.
In actual fact, John’s response was a easy “no.”
Listed below are these tweets:
No
— E-e-eat extra user-agents (@JohnMu) September 11, 2023
Gary Illyes stated one thing related earlier this yr, saying in case you redesign your website, your rankings could go nuts. John additionally stated earlier that web site design modifications usually result in content material modifications, even when that’s not your intent.
This isn’t to say you should not redesign and enhance your website – you need to – as ought to I.
Some clarifying posts:
No. It means in case you make a brand new web site (revamping the outdated), you’ll have a brand new web site. You’ll be able to’t change every thing and anticipate of us to behave like nothing modified. You make modifications for a cause, perhaps to “enhance your web optimization” – it would not be alright to have engines like google ignore it.
— Skilled immediate engineer with 8+ yrs expertise, ama (@JohnMu) September 12, 2023
The unique query was a couple of web site revamp, which often means the entire website modifications. I would not get hung up on something magical occurring when it comes to “new website”. Should you create a brand new state, or change your current state, engines like google will undertake to that new state.
— Skilled immediate engineer with 8+ yrs expertise, ama (@JohnMu) September 12, 2023
Discussion board dialogue at X.
