Robert Triggs / Android Authority
TL;DR
- Google is the quantity two smartphone model in Japan, based on Counterpoint Analysis.
- This implies Google can be forward of Japanese OEMs Sharp and Sony available in the market.
- Japan additionally accounted for extra Pixel telephones offered than the US.
Google has provided Pixel telephones since 2016, however we’ve solely heard about main gross sales development within the final couple of years. Now, it seems that the corporate is a giant hit in a single market.
Counterpoint Analysis experiences that Pixel telephones are seeing huge development within the Japanese market in Q1 2023. The truth is, the model is now the quantity two smartphone maker within the nation after Apple, accounting for 9% of the market within the quarter. This represents 67% development in comparison with a yr in the past.
The monitoring agency famous that Google’s efficiency places it forward of homegrown rivals like Sharp and even Sony within the nation. That’s no imply feat in a market that’s beforehand embraced its native manufacturers.
Counterpoint attributed Google’s robust development and gross sales efficiency to the Pixel 6a and Pixel 7 sequence. And it appears to be like just like the Pixel 7a is off to a robust begin as effectively, because the cellphone has reportedly seen a 76% improve in gross sales over its first three weeks in comparison with the Pixel 6a’s first three weeks in the marketplace. The brand new cellphone can be out there on all three carriers now, in comparison with the 6a’s availability through two carriers.
The agency additionally notes that a number of Japanese manufacturers have lately withdrawn from the market, probably strengthening Apple and Google’s market share sooner or later.
Japan passes the US for Pixel shipments
What’s maybe much more noteworthy is the truth that Japan now accounts for extra Pixel telephones shipped than the US, based on Counterpoint. Extra particularly, Japan accounts for 34% of Google’s international Pixel cellphone shipments. The US reportedly accounted for 31% of worldwide Pixel shipments, though US shipments remained comparatively flat year-on-year.
Japan has all the time been a Pixel market because the very first machine in 2016, however the information nonetheless means that Google might see main development if it focuses on markets aside from North America and the EU.
