Former Apple design chief Sir Jony Ive has revealed his newest challenge, a collaboration with British audio model Linn to design a fiftieth anniversary version of its Sondek LP12 turntable.
The posh $60,000 document participant is the primary non-Apple {hardware} challenge Ive is understood to have been concerned in since he and 4 different colleagues left the corporate in 2019 to discovered the design agency LoveFrom.
The premium piece of audio know-how options most of the traditional hallmarks of an Ive-approved product, proper all the way down to the smoothed off aluminum edges, round components, and impartial, minimalist aesthetic.
Talking to Quick Firm, Ive stated he had owned a number of Linn merchandise over time, explaining that “music has at all times been profoundly essential to me.” He continued:
“So you possibly can think about, I feel the primary consequential music participant that I designed was the primary iPod, and that started a journey of a number of generations of iPod, and a number of AirPods and music equipment. I really feel actually lucky to have gone the total circle… so a few years on from my first go to to the manufacturing facility.”
Ive describes the LP12-50 as “a really mild and modest challenge for us that was actually motivated by our love and respect for Linn.” Certainly, in line with Quick Firm, LoveFrom accomplished the work professional bono, and has no contract or different monetary association with the corporate.
“There is a substantial share of our work which we do purely for the love of doing it,” Ive advised the web site, which famous that the design agency depends on its longer-term contracts with the likes of Airbnb and Ferrari to earn a living.
Since leaving Apple to discovered LoveFrom, Ive and fellow designer Marc Newson have designed a typeface, an emblem for the coronation of King Charles III, and a pink clown nostril for British charity Comedian Aid.
Apple stated in 2019 that Ive would proceed to be concerned in design at Apple and that it might be considered one of LoveFrom’s main shoppers. For instance, Ive was reportedly concerned within the creation of the 2021 iMac. It is unknown whether or not LoveFrom has labored with Apple since, and the design agency tends to maintain a low profile.
