Did you catch Felix Krause’s announcement of his new Context SDK final week?
It’s a library that helps an app decide one of the best time to current an upsell, buying choice, or any name to motion to a consumer primarily based on what they’re doing and the way probably they’re to be receptive to it. It advocates presenting fewer improve prompts for higher conversion charges.
How does it know when to counsel good occasions for an improve immediate? iOS units have a huge quantity of knowledge on what we’re doing, and the library combines knowledge from a number of the sensors with CoreML to determine what customers are doing. Is somebody out strolling their canine or bored and sitting on their couch? Are they working late to satisfy buddies for dinner with solely 10% battery or commuting to work on a bus? Persons are far much less probably to join one thing in some conditions, irrespective of how good the particular supply is. They’re additionally extra probably to enroll if it’s not the 1,000th time they’ve seen the CTA.
Learn the entire article if that sounds fascinating as a result of the submit has a lot extra particulars and proof that the method works.
This could immediately be deep into “creepy” territory if that knowledge was being despatched again to some firm’s server to be saved and cross-referenced in opposition to a great deal of different knowledge, however the SDK doesn’t request any extra app permissions and by no means sends a community request. All of it occurs on-device.
There’s something that retains my “this doesn’t really feel fairly proper” sense tingling. I believe it comes right down to a few years of listening to story after story of unscrupulous corporations doing doubtful (or terrible) issues with massive quantities of behaviour knowledge, although, somewhat than being associated to something this SDK is doing. After all, nothing will cease corporations from integrating this SDK and sending all this knowledge someplace, however they may additionally do this with out this SDK. So long as you agree with the enterprise mannequin of free apps advertising and marketing their in-app purchases, I don’t assume there’s something to dislike right here.
This concept seems like a win for everybody concerned. Customers get fewer calls to motion at inconvenient occasions, and builders get happier customers who’re barely extra probably to answer a CTA. That sounds good to me!
For full disclosure, I do know Felix effectively and knew he was engaged on this mission.
Dave Verwer 
