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Be a part of Lazarina on this Whiteboard Friday the place she discusses the vital abilities and components concerned in knowledge storytelling. Study knowledge evaluation, and knowledge visualization, in addition to learn how to talk wins and steadiness relationships with stakeholders.
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Video Transcription
Hello there. At the moment we’ll discuss knowledge storytelling. All through historical past, we people have used tales to speak info, to cross boundaries, and to additionally relate to 1 one other. So right now we’ll discuss knowledge storytelling and the way that can be utilized as a part of an search engine optimisation or a advertising marketing consultant’s function.
We will speak in regards to the 4 fundamental elements of knowledge storytelling and the abilities that you just want with a purpose to create stunning knowledge tales.
Knowledge Science
So the primary part of knowledge storytelling is knowledge science. So knowledge science is all about realizing what insights you need to extract out of your knowledge, however it’s additionally in regards to the technical abilities that you just want as a marketing consultant or a marketer with a purpose to extract that knowledge.
So it combines a bit of bit of knowledge evaluation. It combines a bit of bit of knowledge engineering. However it’s all about realizing what knowledge you want with a purpose to inform a great story.
Knowledge Visualization
The second part of knowledge storytelling is knowledge visualization. So knowledge visualization is all about realizing learn how to visualize the information that you’ve got at hand based mostly on the insights that you just need to talk.
It is also about selecting the visuals that enable you to talk the narrative that you just need to your stakeholders higher. So this implies you probably have a specific knowledge kind, whether or not it is numeric or text-based, it means selecting the visuals or in any other case the charts, the graphs, or tables that may enable you to to speak these insights to your stakeholders higher.
The Narrative
The third part is the narrative. So the narrative is all about how do you convey insights to your viewers. What’s most essential right here is that you just discover ways to talk wins, learn how to evoke feelings in your stakeholders, learn how to possibly create some urgency with the tales that you’re saying, and in addition learn how to talk the relationships between the tasks that you just’re engaged on and the outcomes that you’re seeing throughout the knowledge.
What can also be crucial right here is to point out the trigger and impression relationship between the information factors, the tasks that you just’re engaged on, and what the outcomes of those are.
Relationships
The fourth part, the large circle right here that sometimes individuals do not actually contemplate in knowledge storytelling is definitely the relationships.
So after we discuss relationships, it is all in regards to the relationships that you’ve got together with your stakeholders. That is one thing that sometimes you will want to work on as you might be working together with your stakeholders. However what’s most essential right here is to grasp your stakeholders. Who’re they?
What are their hidden motivations? Who’re they reporting in to? Or what’s a very powerful final result for them for this explicit undertaking? It is also crucial so that you can know earlier than you create a report or any kind of knowledge story what success seems like for that exact individual and how one can finest bridge the hole between the present efficiency and their splendid efficiency by the story that you just inform.
So now that we’ve got all of those completely different abilities that you might want to know, we will see the three fundamental elements of a profitable knowledge story, and that’s to start with the information. We all know that the information ought to be correct. It ought to be dependable. So what’s most essential, if you find yourself taking a look at your knowledge, is to grasp particularly whether or not there’s any sampling utilized, whether or not it is a dependable knowledge supply, whether or not the information is full.
So these are the sort of questions that try to be asking your self every time you might be analyzing the information that you just need to current to your shopper. The second crucial part and what we’ve got discovered is that you might want to have a really compelling narrative. So the narrative is a mixture between your means to bridge the gaps between the information and the tasks that you just’re engaged on.
However it’s additionally a mixture between who you might be reporting in to. So relying on who your viewers is, your narrative is probably going going to alter although you might be reporting the identical knowledge. The third part is definitely the visuals that you’re going to use. Each time you might be selecting visuals, at all times take into consideration whether or not that is essentially the most acceptable strategy to current the data that it’s important to that exact viewers, as a result of although generally you may favor to current to the viewers in a sure approach, like for example, as an example, a dashboard, which may not be the best vessel for this knowledge and for this narrative for the actual individual.
Each time you might be selecting your visuals, it is crucial not solely to consider the platform the place you might be storing your reviews and the way you might be constructing them, however it’s additionally essential to consider whether or not you might be selecting essentially the most acceptable graphs and charts with a purpose to assist the viewers perceive shortly what the specified actions after the report ought to be.
So every time you might be enthusiastic about your knowledge, your narrative, and your visuals, click on on the hyperlink throughout the weblog publish as a result of there will probably be a guidelines there that will help you by completely different questions on learn how to finest set up these three components if you’re constructing your knowledge story. With all of that, we’ve got coated a lesson for knowledge storytelling elements and abilities that you might want to succeed.
Additional sources:
Youtube Video: Telling Tales with Knowledge – What’s Knowledge Storytelling and The way to Implement as a Guide
Half 1: Newbie’s Information to Knowledge Storytelling for Digital Advertising Consultants and Analysts – Components, abilities, and elements of action-provoking knowledge tales.
Half 2: Six Sensible Methods to Implement Knowledge Storytelling in Your Consulting – Actionable examples, suggestions, and finest practices for implementing knowledge storytelling.
