Apple is aiming for the highest-end iPhone 15 Professional Max to account for roughly 35–40% of preliminary shipments for the iPhone 15 collection when it launches subsequent month, in line with analyst Ming-Chi Kuo. That may give Apple’s most costly mannequin the best share among the many 4 fashions within the lineup, with Apple planning for Professional Max shipments to be 10–20% increased than for the iPhone 14 Professional Max final 12 months.
One of many important options pushing customers towards the iPhone 15 Professional Max is predicted to be the periscope lens digicam, which can enable for increased optical zoom of 5x–6x in comparison with the 3x optical zoom accessible within the present fashions. The brand new periscope lens digicam will probably be unique to the Professional Max mannequin this 12 months earlier than increasing to the smaller iPhone 16 Professional subsequent 12 months.
iPhone 15 Professional Max, the most costly iPhone, accounts for 35–40% of iPhone 15 collection shipments, the best share. iPhone 15 Professional Max shipments in 2H24 additionally grew 10–20% YoY in comparison with iPhone 14 Professional Max in the identical interval. It means Apple is optimistic in regards to the promoting level of the periscope, which is barely accessible in iPhone 15 Professional Max.
The staged rollout to the Professional lineup will enable Apple and its unique provider of periscope lenses, Largan, to begin with manufacturing of 15–20 million iPhone items outfitted with the element this 12 months earlier than rising by 70–80% to round 30 million subsequent 12 months.
Kuo notes that the periscope lens prices about three to 4 occasions greater than a standard high-end lens, that means Largan will profit considerably from its partnership with Apple to offer the element. The brand new lens for the iPhone 15 Professional Max and different enhancements might see Apple enhance the price of the Professional fashions by at the least $100 in comparison with the present lineup.
The iPhone 15 lineup will probably be debuting in just some weeks, with rumors pointing to an occasion on Tuesday, September 12. Pre-orders ought to start just a few days later, with a launch following on Friday, September 22.
Some rumors had indicated the Professional Max mannequin might see a delayed launch by just a few weeks, however Kuo reported earlier in the present day that mass shipments of that mannequin are starting this week, so whereas there could also be some early provide constraints, the iPhone 15 Professional Max is more likely to turn out to be accessible alongside the remainder of the brand new lineup.
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